Meta data may no longer be used to optimise Google rankings, but in order to entice web users to your website; it’s wise not to ignore them. Regardless of the rankings, your meta titles and descriptions can nonetheless play a pivotal role in leading visitors to your site. Title tags, meta descriptions and keywords are all used in the process of producing title tags. The title tag is the label that you may see at the top of a web page in a browser. In a title tag, you’ll see a brief, well-summarised description of what the page is about. You’ll also see title tags appear when a page appears in search results. It is important that title tags are put together carefully as they can help a person decide whether a page is worth visiting or not.
How to write meta tags
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