Meta data may no longer be used to optimise Google rankings, but in order to entice web users to your website; it’s wise not to ignore them. Regardless of the rankings, your meta titles and descriptions can nonetheless play a pivotal role in leading visitors to your site. Title tags, meta descriptions and keywords are all used in the process of producing title tags. The title tag is the label that you may see at the top of a web page in a browser. In a title tag, you’ll see a brief, well-summarised description of what the page is about. You’ll also see title tags appear when a page appears in search results. It is important that title tags are put together carefully as they can help a person decide whether a page is worth visiting or not.
If you have been browsing the web in search of a decent provider of SEO services, then you have probably already come across the terms ‘white hat’ and ‘black hat’ being used in relation to SEO. They are certainly peculiar and memorable terms, but what exactly do they mean? Well, in the world of SEO, they are basically used to categorise particular SEO techniques. Fascinated? Allow us to explain further…
It’s fair to say that, in the world of SEO (search engine optimisation), there is a lot of jargon. Of course, this isn’t strictly a bad thing; it ensures, for example, that when one SEO expert talks to another SEO expert, they can use short, concise terms to describe various techniques and aspects, rather than always repeating tiresomely long-winded phrases. However, SEO jargon – or, at least, a lot of it – can pose problems when it is used by experts speaking to clients who are unfamiliar with such jargon. Thankfully, though, bewildering jargon is not something that you will have to experience often if you become a client of Precise English.
If you own a website and have been busy developing links for it, then you are probably already familiar with Google Analytics, the highly regarded service which can provide you with statistics about the visits to your website. However, you may not be aware of some of the ways in which you can use Google Analytics to help you in building especially effective links to your website. Allow us to enlighten you…
Though conducting SEO audits can be an excellent way of discerning SEO-related drawbacks with a website, for smaller businesses, robust and large-scale SEO audits can take longer than is reasonably practical and often come with price tags that these businesses cannot afford. However, many such businesses can still benefit from conducting audits – to be exact, Lite SEO audits.
Content is King. At Precise English we live and breathe this, but soon every business is going to have to jump on the bandwagon. What does this mean, exactly?
This means 2013 is the Return of the Blog. Not quite as exciting as Return of the King, but this could prove of epic importance to businesses planning their marketing for the year ahead.
But content for its own sake, and blogging for the sake of blogging (especially if this is out of a marketing budget) is a pointless endeavor. Given those producing this content should be writing about a subject they know a lot about; your brand, products, and sector, there should be a steady stream of articles to support SEO and social media marketing.
However, even the best of us get writers block from time to time. So for those times when you have ran out of things to say, here are a few ideas: Continue reading “10 Content Ideas to Increase Engagement” »
Brands are going to become full content publishers in 2013, and ‘content marketing’ is going to be the much needed anchor in the noise of social media, which will serve a double purpose and support SEO effectively. Publishing will mean different things to different brands, and it is clear that those who lack a coherent strategy, or the ability to deliver, will fall behind those who know understand the value of effective engagement.
Here are our five content marketing predictions for 2013 (compiled by the Content Marketing Institute from interviews of over 100 experts):
Engaging your customer
Often your website will be a potential customer’s first impression of you and your company. We all know that first impressions count – so it is important that you make it a good one! This means that the content on your website needs to capture their attention. You want well written text that is going to tell the customer exactly what they want to know. Error-free text is also essential, because you don’t want to give your website visitors an excuse to go elsewhere and find someone else!
Many websites fall foul of duplicate content, with some obviously just copying text from one site and pasting it straight onto their own. While it is understandable that some web managers simply do not have the time to write and publish totally unique content, there are so many services offering to write content for web companies that there really is little excuse for duplicating it. And why would you want to? Duplicating content can have several negative effects on your website, all of which are easy enough to avoid with the right help.
When it comes to press release writing, many companies or businesses do not think about search engine optimisation. We already know that shopping is becoming more and more online-based, and the same can be said for news of all types. In today’s society of smartphones, tablets and on-the-go Internet access, it has become necessary for companies to spread their news online, yet only 14% of press releases posted on major news sites have been written with SEO in mind.