If you’re one of the growing number of business owners who haven’t yet discovered the benefits of online marketing then the question of “what are you waiting for?” has to be asked.

When it comes to SEO and online marketing, there’s no time like the present but there are some considerations you should make before embarking on any form of digital marketing:

1. What do you want? It’s a wise idea to have a plan of expectation. Once you know what you want or expect to happen as a result of your SEO then you can plan for it. Without a plan of expectation, you’re just flying blind and that could be very dangerous!

2. One step at a time. Plan your strategy carefully and in stages. Don’t move onto stage two until stage one is finished and perfected: for example, if you eventually want to add a blog and links for a full online presence, make sure you have a good foundation to link back to in the form of a strong website.

3. Delegate properly. Whether you’re writing your SEO copy personally or using SEO copywriting services, you need to know that either you have all of the information and tools you need to do the best possible job or that the person/company who is responsible is fully briefed and knows what is expected of them.

4. Dedication is key. Ensuring that your website has a strong and consistent voice and tone is the key to achieving a strong brand. You’ll need to make sure that you or the copywriter in question is consistent and dedicated because if your customers are confused by what you’re doing, they could easily abandon you!

5. Make time for SEO. Google and other search engines love fresh content and constant updates and they crave natural, non-spammy links.

6. Research, research, research. Don’t even think about putting hand to keyboard or pressing upload until you’ve done your homework. Keywords, methods and techniques all take time to master so ensure that you know what you’re doing before you commit anything to the Internet.

7. Build it up. Don’t be afraid to use article writing and link building to get an “online presence”. However, be sure that you’re producing quality work that others will want to share, rather than a large quantity of poor quality articles that are submitted to dubious places around the web.

8. Get ready. If the SEO and other online marketing campaigns are as successful as you hope, you’ll need the other areas of your business to be ready for the additional demand. Make sure you’ve got the stock, staff and logistics to cope with all the extra business you can look forward to.

9. Looking the part. Having strong content on a website is a good start but having strong content on a great website is even better. Your website should be fresh, up to date and should look as good as it’s going to read.

10. Assess progress. Record your progress, see how well the SEO campaign is working and don’t be afraid to make changes if they’re necessary.

If you’re going to try and do everything yourself then be sure to commit to plenty of research. Don’t be afraid to speak to SEO companies and obtain quotes – you’ll get a better perspective of what’s required and may even find it cheaper to work with a professional.

As fellow SEO specialists, we understand the pressure which your work can bring, and what’s more we can help.

Whether yours is a problem where you have inadvertently taken on too much work or you weren’t expecting a peak in business and need some assistance as you search for more staff and resources, we can help on a long or short term basis.

The factors which qualify us for your SEO outsourcing

Because our business is similar to yours (we’re an online SEO copywriting company – working with optimisation projects every single day), we’re uniquely qualified to understand and appreciate your deadlines and targets. What’s more, because we’ve been there we understand the pressure which a looming deadline puts on your entire staff and we know that it can be extremely difficult to balance that stress with high quality content which gives your customers the best results.

We’re flexible enough that we can create huge amounts of SEO content for article submissions or one off pieces of content but with the high standards for which we’re well known shining through in every piece.

Specifically though, if you’ve made a promise to your customers then think of us as an extension to your own staff – we know you don’t want to let your customers down and when it comes to SEO outsourcing, we won’t let you down.

We try to explain the term and its usefulness in promoting their website in the broadest and simplest terms and (we hope) they leave understanding what we’ve told them but if you’ve ever wondered what Meta Tags or Meta data is and the benefit that they can have to your business, this is the blog for you.

In short, Meta Tags are the descriptions of your website that your clients see when searching on a search engine – they also give the search engine an idea of what it each site is and what the content relates to.

Writing Meta Tags

At Precise English, we’re experienced enough to know that Meta Tags do not hold the importance that they used to with Google. However, who’s to say exactly how much importance they hold? And if you ignore them what will your customers see when they see your website in the search engine listings? Your Meta Titles and Descriptions needs to attract the user enough to make them want to click on your site, and this is where our copywriting skills can help.

To learn more check out the Writing Meta Tags page or send us an email.

Bespoke website design

The problem with many design companies is that they work from a set number of templates when it comes to website design projects. While this may produce quick results, it does not produce high quality designs that are bespoke to your individual requirements; you will end up with a website that is similar to other sites they’ve built in the past.

We produce everything from scratch ensuring a quality site that’s unique to your company.

Optimisation

Sites that are built with search engine optimisation (SEO) in mind from the very beginning are the ones that tend to achieve the best results. At Precise English, we produce websites that are search engine friendly AND are simple to navigate for the user.

To learn more about our design services get in touch with us today.

Many businesses make the “fatal error” when writing or organising the content for their eCommerce websites of relying on the product descriptions from their suppliers and whilst this might be perfectly adequate for the purpose of describing and raising interest in the products they sell, they may be doing themselves a mis-service in terms of SEO without even knowing about it!

What can eCommerce SEO do for you?

Ecommerce copywriting should fulfil two basic requirements and as it is a newer medium than regular website writing, by employing the requirements, a business could put themselves ahead of their competitors.

The first of the requirements is obviously to describe the products you sell and in doing this, any written content should capture the imagination and excitement of your customers as well as stimulating their desire for the product.

The second requirement is the SEO – which are the techniques which can get your site noticed by search engines and puts you higher in their rankings.

What many of our customers don’t realise is that their eCommerce writing could all be done by our professional copywriters using the techniques and expertise which have propelled us to the top of our field.

What they’re even more surprised to find is just how fast and effective the results of professionally written eCommerce SEO from Precise English could be for them.

Improve your eCommerce website’s ranking with our SEO copywriting services.

Click here to get in touch with us today.

One particular aspect of SEO is that if the content of a website is easier for a search engine to find then it is more likely to reach the top of their listings and be found by your customers.

As professional SEO copywriters, we at Precise English use a variety of techniques to enhance the way that search engines see your site.

The content of the main pages are just one aspect of your website though, and many businesses use the SEO articles as a way to attract further links and higher rankings.

Benefits of SEO Article Writing

When they are properly written and optimised, articles have the further benefit that they allow you to entertain your customers, so articles might include uses for the products you sell, the techniques you use for manufacturing or the history of your business. These articles give potential visitors to your site enthusiasm about you and your products and are more likely to say “yes” when the call to action comes.

Precise English specialise in writing articles for search engine optimisation (or SEO Article Writing) and we’ve helped many businesses just like yours to enhance their search engine listings as well as their sales from happy and enthusiastic customers.

For further information on our article writing services send us an email today.

Need your articles or press releases distributed? Learn more about our Article Submissions service.

The problem with duplicate content

When the word ‘plagiarism’ is used, people often think of their school or further education days when the idea of quoting and naming sources so as not to copy someone else’s work or take credit for their thoughts.

Online plagiarism is a growing problem, especially as businesses strive to increase their web content for online marketing purposes.

What this gives some copywriters the opportunity to do is “borrow” content from other sources, claim responsibility and payment for the content and leave the business to deal with the copyright issues.

Not only can plagiarism or stolen content make the business in question appear lazy or dishonest but the practice can also be illegal as the original writer or business from whom the copy originated has a legal right over the work in question.

However, the biggest issue is with search engine optimisation. Google hates duplicate content to such a level that your website will be penalised if it’s found to have content that’s not unique. As we always say;

“Fresh, constant content is key to ranking well on Google.”

All work from Precise English is Copyscape Passed

Precise English have a premium account with Copyscape.com which gives us the ability to check every single piece of work produced to ensure that it comes from an original source: i.e. us!

Because you can trust Copyscape Passed content from Precise English you can pass on the trust to your customers.

Any form of advertising or promotion is only seen as being truly effective if it is successful in attracting visitors who can then see the products and services on offer. Effective web content can be written to include SEO which can actually draw in visitors and newcomers as it helps your website appear higher in search engine rankings.

Once they’ve arrived on your website, the customers must be entertained and inspired by the content: enabling the promotion of the goods and/or services in question.

It should follow that the basic principle of advertising is to grow a business and continue or develop its success.

All of the above is extremely important and should be the main focus of any website writing campaign but, as is the case with many businesses now, cost is often a priority and although no business expects miracle results on a microscopic budget, there must be an element of cost effectiveness.

Website Content Writing from Precise English

At Precise English, we have the experience and expertise to provide web copy that will assist an SEO campaign for the search engine results you need together with the positive sales from your customers.

Whether you’re looking to launch a website for the first time or to re-launch your existing site with new customer focused content which directs people towards your website and keeps them there, Website Content Writing from Precise is the ideal solution.

Many businesses use article writing as a way of raising their online profile and the keywords and SEO techniques they use in their articles can help when it comes to search engines being able to find them and their sites.

What they also find benefits them is that the articles can help to enthuse and interest their customers in the products and services they provide.

What we’ve found in our experience though is that article writing is only helpful if it is done well and consistently and effectively uses the right techniques, spelling, grammar and tone. Without these, the effects to the customer as well as those to the search engine can be lost or misplaced and any benefits which the article writing might have had can also be lost.

Furthermore, if the business in question doesn’t have the time or resources to spend on writing articles and if writing isn’t their forte then the process can be a waste of time.

That’s where the article writing service from Precise English comes in.

Because copywriting is our business, our article writing service is used by businesses all over the world. Not only are we aware of all of the right techniques when it comes to writing for the user and the search engine, but we’re in a position to ensure that the consistency for your brand and its online presence continues: even if you don’t have time to manage it.