Websites must have fresh content posted on them in order to survive in 2013; the ‘Year of Google Updates’. When people visit your website for information, they expect all of the content to be completely up-to-date and relevant, and what’s more is that the search engines also expect fresh content to be delivered on a regular basis. But from a sales point of view, why do you need to add new content so regularly? Well, one of the reasons is that as a company specialising in your field, you’ll be expected to be something of a knowledgeable source that is fully engaged with the products that they sell and is genuinely interested in them.
If you own a website and have been busy developing links for it, then you are probably already familiar with Google Analytics, the highly regarded service which can provide you with statistics about the visits to your website. However, you may not be aware of some of the ways in which you can use Google Analytics to help you in building especially effective links to your website. Allow us to enlighten you…
How to gain customers through engaging copy
Web searchers can be faced with a wealth of inconsistent material when searching for information on a topic, and a reliable source can be difficult to identify when faced with such a barrage of web pages on a topic. Trustworthy information and articles that are enjoyable and informative gives your website more integrity and assures your service is held in high esteem, whilst cementing repeat visits. As your reputation grows, so does traffic and the number of individuals passing through your website. If you seek to increase sales, a customer wants to know that you are something of an expert in your field, which means that quality content is the key to your online success, meaning more hits are secured and ultimately more sales are confirmed.
A customer is more likely to associate your service with quality if every element of your service is consistent with this, not just from the products you sell, but the appearance of your website – essentially your shop window, and the image you put forward to sell yourself. This means that well-written and engaging content from an SEO copywriter is the key to an online promotional campaign, and an interesting article is likely to be shared on social networking sites and forums, creating a buzz around your article and therefore your service itself.
Though keywords are an effective tool to gain high positions in search engine rankings, a plethora of relevant terminology that search engines will still pick up on is often better than simply filling an article with over-zealous use of the same keyword, making your article seem more like a considered piece of writing and moving away from accusations of ‘spam’, making your piece sound less robotic and forced. Creative and engaging copywriting increases trust in services and ultimately enhances your reputation amongst an superabundance of competitors.
To improve the image and overall quality of your website, give Precise English a call or email today.
Tel: 0845 224 1337
Email: Click here!
The Effect of Google + Button on Search Rankings
How the +1 button can create and measure an interest
The Google ‘+1’ button holds a wealthy potential in increasing a service’s ranking in search engine results. Its ease-of-use, together with its potency as a rating of a web page’s usefulness add to an indicator of web buzz and interest, two concepts known to feed off each other to multiply a service’s reputation in the endless field of the net.
The more ‘+1’s a page acquires, the more prominent a website is likely to appear in terms of relevance and quality which in turn adds to its ranking in Google search results. In tandem with Google + itself, this means that further ‘+1’s are likely to be generated after being initially recommended by a trusted source which means the value and integrity of a ‘+1’ is high.
A Growing Trend
Google + is a service that seems to recognise the growing trend of sharing over searching, and the ‘+1’ is an implication of online word-of-mouth and a pointer towards real appreciation and recommendation, as Google works hard to ensure ‘+1’s are genuine and not generated by abuse of the service, protecting their own reputation in the process and the reliability of their results as a whole.
Google + is a network where contacts are likely to be made on a professional and trendsetting level as well as on a personal one, so has the potential to be a very valuable and trusted resource and gauge of popularity, as it carves out its own niche away from somewhat unfair accusations of being a Facebook clone. The ‘+1’ button is a valuable promotional tool that has the potency to increase awareness of your service and build upon admirable reputations, if used properly.
To learn more about Google + (Google Plus) click here to read our blog “What is Google +?”
Interested in having professionally optimised SEO articles or web copy written by a UK company? Give Precise English a call on 0845 224 1337 or send us an email here.
Avid readers of this blog will be perfectly aware of what SEO stands for – search engine optimisation, in case you missed it – but if there’s one thing that is less well understood, it’s some of our more specific work such as SEO articles.
SEO articles differ from the content on your actual webpages in that they are meant to be a more specific source of relevant expertise on a given subject, providing genuine help to the human users who browse the web for products, services and advice. They are frequently submitted to submission sites and have the potential to achieve hundreds of backlinks to your own site – which, in turn, boosts its search engine rankings.
This potentially far-reaching nature of SEO articles only makes it all the more important that they are written by capable and experienced professionals such as ourselves here at Precise English. For more information, just call us on 0845 224 1337 or send us an email.
As a business owner, chances are that you’re on this site to find out more about what we can do to help your company reach larger and better-targeted audiences. Both on-page factors, such as the content of your website, and off-page ones, such as link building, profoundly affect your website’s all-important search engine rankings.
Search Engine Rankings
But why are search engine rankings so vital anyway? Well, ask anybody who uses the Internet how they find a product or service they’re interested in, and they’ll almost always say that they type the name of what they require into Google or Bing and perform a search. This demonstrates precisely why good search engine rankings for particular keywords are so sought-after.
If you want your site to be up there, too, rather than mired deep in the rankings and forgotten about, you need to optimise it with good quality SEO copywriting. Just contact our friendly and professional team today to find out about our affordable services in SEO copywriting.
Welcome to another post on the Precise English blog.
Today’s quick blog is about the topic of ‘blogging for money‘. With Google (the major search engine) changing it’s algorithms on a regular basis it’s imperative for any business looking to survive in the modern world to put as much effort into search engine optimisation (SEO) as possible; whether in terms of time or finance, investing in SEO is the best way to gain new traffic online.
Blogging for Money
The phrase ‘blogging for money‘ sounds a bit weird to some of the people we speak to, with one particular common question being “how can I make money through blogging?”. Now, before all you web savvy people begin to rant on about Google AdSense or something similar (an advertising program that pays you for every advert your users click on), having advertisements on your blog is not the only way to make money from blogging.
Making money from blogging, or blogging for money as we like to call it, is done by simply blogging on a regular basis with your keywords mentioned throughout the post. Obviously, your website needs to be correctly optimised for the search engines with professional content, but the simple fact is that the more you update your blog, the more the search engines see your site being updated which they love.
How does this make you money?
Writing professional blogs that are optimised for the search engines, in association with an SEO campaign, will help you achieve a higher position in the search engine rankings.
To learn more about blogging for money and how Precise English can help you with optimised blogs and web copy, click here or call us on 0845 224 1337.
Blogging has been an integral part of the online landscape for a number of years now, but do you know how to write a blog for your own company’s website so that it offers real benefits as part of a search engine optimisation (SEO) campaign? Here, we give you our handy tips.
‘Content is King’
As the age-old SEO saying goes, ‘Content is King’, and this is as true of a blog as it is of any other area of SEO copywriting. As much as we keep repeating it here at Precise English, it’s true that your website, of which your blog is a part, only exists as a way of attracting more business, so your blog can only serve its purpose if it not only lures visitors to your website, but also keeps them there so that they purchase your products or services.
It is therefore imperative that you engage readers who have an interest in your products and services to the point where they are encouraged to further explore what your own business has to offer. To do this, you have to provide them with high quality content that is, above all, relevant to their needs. Relevance is vital to building a strong reputation, both amongst the search engines and the human beings who make use of them.
Write to your target audience!
To write good quality, relevant blog content, you need to constantly bear in mind your target audience. This may sound obvious but it is actually easily forgotten by those who are unaware about how to write a blog. You therefore need to get into the minds of your readers, targeting them by writing about the topics that they will be interested in.
Rather than spamming your visitors with keywords and links to your website, you need learn how to write a blog that imparts genuinely useful information, as well as how to use language and terms that are easy for your target audience to understand. Otherwise, neither human users nor the search engines will have any interest. As a result, you also won’t benefit from any of those all-important backlinks from impressed visitors that can so greatly influence your search engine ranking.
Above all, to achieve the desired effect on your SEO, always remember that the blog is for your readers first, and for the search engines second. The trick, of course, is to gain indirect interest in your company as a result of a fantastic blog, rather than advertising your business so forwardly that users get bored and head elsewhere.
Stand out from the crowd!
If you are a regular reader of our blog, you will be aware that updating your website frequently is one of the most vital elements of SEO. To rank highly in the search engine results for a particular keyword, you need a constant stream of fresh, high quality and relevant content, which not only attracts a following from human users but also lets search engine spiders know that your website is active and therefore up to date.
Nonetheless, it can be difficult to find new material to write about each time your blog needs updating. Try exploring rival companies’ blogs, forums, websites and social networking profiles for inspiration, but don’t copy them directly, as you will end up being penalised in the search engine rankings if you do. Instead, build a reputation for communicating your own ideas and thoughts, in your own way.
To find out more about how to write a blog, simply contact the experts here at Precise English, either via email or by calling 0845 224 1337.
Alternatively, try our new ‘Live Support’ button at the top of our website!
If you run an online business in the 21st Century chances are you already know how important a quality SEO article writing service is. However, if you’re new to the online world or you simply have no idea what an ‘SEO article writing service’ is, you’ve landed on the right blog!
At Precise English, we know what it takes to be a success online. Having a website that looks amazing is important, but it’s not as important as having content that’s appealing to both the user and the major search engines. The same goes for articles; having SEO articles created to help boost your search engine rankings is imperative, but having poor quality articles written by the cheapest possible writer is one of the biggest mistakes you can make.
We recognise the need for an affordable SEO article writing service, which is why we’re an SEO copywriting company that provides outstanding value for money.
To learn more about why you need SEO articles and why you should get them from Precise English, give us an email or call us on 0845 224 1337 today.
Are you interested in improving your online visibility? Would you like to appear higher in the search engine rankings?
Of course you would. That’s why at Precise English we offer an article writing service that’s streets ahead of the competition in quality and price. If you’re looking for a company to handle a large number of articles or press releases on a monthly basis, we’re the people to speak to.
For more information send us an email or call the team on 0845 224 1337.