If you have been browsing the web in search of a decent provider of SEO services, then you have probably already come across the terms ‘white hat’ and ‘black hat’ being used in relation to SEO. They are certainly peculiar and memorable terms, but what exactly do they mean? Well, in the world of SEO, they are basically used to categorise particular SEO techniques. Fascinated? Allow us to explain further…
It’s fair to say that, in the world of SEO (search engine optimisation), there is a lot of jargon. Of course, this isn’t strictly a bad thing; it ensures, for example, that when one SEO expert talks to another SEO expert, they can use short, concise terms to describe various techniques and aspects, rather than always repeating tiresomely long-winded phrases. However, SEO jargon – or, at least, a lot of it – can pose problems when it is used by experts speaking to clients who are unfamiliar with such jargon. Thankfully, though, bewildering jargon is not something that you will have to experience often if you become a client of Precise English.
Guest blogging can provide a real boost to your SEO and inbound referrals, but only if its done well, and done with efficiency and impact already in mind. There are numerous benefits beyond the immediate aims of link building and SEO. Especially with content marketing becoming a key aspect of online strategy for 2013.
Here are a few things to consider if you are using guest bloggers:
- Scale your research. Content is the output. Research combined with inspiration, and your own particular flair, is the input. You can’t rely on randomly stumbling across, and remembering, ideas for content just when browsing the internet or noticing something on a social network. Instead, set up email alerts to get news delivered to your inbox from your main sources of information. Also use tools like Evernote or Pocket to clip and save articles to the cloud. Now you have material, you will be as up to date as possible for news from your sector.
- Leverage the power of Twitter. Twitter is the social media fire-hose from which we all drink, and its benefits to communication is enormous. Well known tools, like Tweetdeck and HootSuite can be used to create public or private lists. That way you are using it as a resource, as well as a means to engage with others. You can use hashtags or simply add people to lists who often tweet about the things you are interested in. Getting a better idea about what your audience is interested in will make it easier to write content that will get their attention.
- Set public deadlines. If you are being paid to write, you write. If its a promotional matter, or a project of your own undertaking, then it is usually private, until published. The trick authors encourage is to tell people. Set a deadline with the guest outlet you are blogging for, and stick to it. Otherwise you risk burning a valuable, high traffic bridge.
- Get organised. Think of guest blogging as any other piece of work, not just writing for its own sake. Include it in any productivity workflow tool you use most often, and set yourself reminders. You could even just edit your browser bookmarks, indicating action needs to be taken for the various blogs you read (by putting reminders in capitals).
- Keep aiming higher. Once you have established a reputation as a writer of quality guest blogs you can keep going for higher traffic media. This is a simple way to get noticed by your peers and customers, by consistently writing as a thought leader on a subject you are passionate about. The easier it is to include this in your working week, the more your content will get shared, and therefore the more likely you can approach widely read media who will want to publish what you write. Content marketing does take time, so the more efficiently you do this, the greater benefits you will receive.
This is valuable secret of inbound marketing. I hope it brings you new customers in 2013!
Problem is they don’t know how to get it, beyond what local TV, newspapers, and radio stations put out. This means that legacy media still rules, restricting local businesses access to a local market to the old rules of the game and advertising rates.
Search engines and PPC advertising, supported by content and SEO can help, of course. But there’s a definite gap, big enough to drive a bus through, which technology startups and hyperlocal media outlets are now trying to fill.
As a company that specialises in SEO copywriting services, you would expect us to boast about all of the things that our expertise can do for your website and, by extension, your whole business.
In earlier posts we have discussed social media sites to some extent, but have unfairly downplayed the significance of shared content. We now live in a world of Twitter feeds and Facebook statuses. Bang up to date news around the clock leads people to want more information and fast. All these social media sites, news channels, YouTube channels etc. gain subscribers, and have many loyal fans regularly checking in to read, watch or listen to the latest updates. And that’s what your site needs to be.
With the Olympics officially underway in our very own country, what better time than to come up with an Olympic themed analogy to describe the inner-workings of SEO? I know, so witty and clever, but also useful. Online marketing can be most likened to the relay race. Think of the baton as being a client’s campaign or brand. Not one person can run it right through to the end. And if they tried it would be exhausting. It really requires team work.
If you are the kind of person who is likely to request SEO copywriting services from us – or in other words, someone who may be good with ideas but not great at expressing yourself in words – then you may not have thought of the ‘personality’ that the best writing can add to your company website.
For several years now SEO has become more and more an essential part of online marketing, but still suffers from being a hard sell. The question clients want to know the answer to immediately when pitching SEO is: “How much traffic will it drive through my website?” And it’s an understandable question. A business needs to know if you are worth investing in, and they are bound to judge that on how solid your predictions for success are. But with SEO it isn’t that simple. Basically there are too many variables to give an answer that would truthfully be anywhere near accurate. One variable of course, relies heavily on the content of the website. Outsourcing the content writing and copy editing aspects of SEO is a smart move for sure. Not only will it reassure the client’s concerns (“How can one company deal with every aspect of SEO?!”) it will also improve results. Let our expert SEO Copywriting Services deal with the content, allowing you to focus on what you do best.
When we talk about SEO Press Releases with our customers, they’re often surprised by the suggestion as they think press releases are only suitable for the media or businesses with media connections.