Any regular reader of the Precise English blog will be aware of how strong an emphasis we place on readable, informative and engaging content when it comes to our SEO copywriting services. We have repeatedly asserted the importance of SEO copywriting services being aimed squarely at the user, rather than merely trying to second-guess how the search engines have set up their algorithms – not least given that, in any case, the desires of human users and the search engines are one and the same.
SEO is having real trouble shaking off this reputation of being a tool for tricking search engines into ranking websites of poor quality. There has been recent confusion whether we are White Hat or Black Hat now, if SEO has bled into just another aspect of PR, if it actually works and if keyword stuffing is out the window, what is it that we do? In short, SEO is going through an identity crisis. But here at Precise English, we know exactly who we are and what we do. SEO Copywriting is THE major player. I know we recite our motto of “Our Content is King” and we stick by that.
A ‘Content Strategy’ is a vital foundation for any search engine optimisation (SEO) campaign/strategy, and is imperative for SEO success.
Don’t let your content stagnate
Google are continually making amendments to their service to optimise the reliability and quality of their rankings, and it is widely agreed that relevance and integrity are things that continually need to be adhered to, especially when considering how vast the wealth of poor material out there is.
The latest changes to Google (once again) mean that fresh content is favoured, which means producing high-quality written work on a regular basis is key, rather than simply setting up a website with a number of articles then simply letting the content side of things stagnate.
Make your website stand out
When you consistently add fresh content to your website it demonstrates that you have your eye on the ball and that you are knowledgeable in your field. Well-written and engaging content makes your web content seem less ‘salesy’ and more informative and if they are enjoyable to read, they are more likely to be shared, meaning more traffic and sales in the process. When uploading product descriptions to your site, it is also beneficial to write original and fresh content rather than simply duplicating the manufacturer’s descriptions, which will be used by numerous companies. Original and unique content will make you stand out, and show you to be dedicated and enthusiastic about the items you sell (to both Google and visitors).
More likely to be shared
If you lack the time to update your website(s) with new fresh content on a regular basis, then it’s a good idea to invest in the services of an SEO copywriting company, who specialise in producing high-quality content with a robustly professional approach to grammar and spelling. It has been noted that since Google brought the recent ‘fresh content’ changes into the service, websites that aren’t as prolific when posting fresh content have started to see a loss in traffic, meaning that fresh content is even more valuable that it was before. Prolific posting may seem a chore, but continually updated websites show customers that you are engaged and involved with any developments that may be relevant to your service, and if articles are of great quality then they are more likely to be shared, leading to more traffic for your website.
How Google interprets content and web language.
Google’s Matt Cutts has become something of a cult online figure over the years, with his Videoblogs being streamed by millions worldwide. His tips on SEO can be useful but can also be long-winded, complex and constantly changing. The website spottedpanda.com recognises this and made a point of dissecting his various blogs in order to make sense of how things currently stand with Google’s SEO tips.
Did you know?
Spottedpanda.com, in a recent article found that SEO works best when hyphens and commas are used as header separators (though some search engines are known to automatically remove the commas). Cutts argues that a search engine result four or five entries down a list is just as valuable as a leading one. Keywords should be in URLs to maximise their ranking in results (though the difference this makes in real terms is arguably marginal), and whether you use slashes or hyphens to separate keywords in a URL, there is no disadvantage to choosing between either of these. HTML sitemaps are also recommended in order to help both Google and individuals find out information. There is apparently no penalty for unleashing a multitude of pages at once.
Websites that write the ‘nofollow’ value into their html, are apparently not penalised for doing so when it comes to Google rankings and pages with a wealth of links are similarly welcome. 301 redirects (where a page is moved to another location) are not detrimental to search engine rankings either, although they should be used with common sense in mind. It is also advised that mobile web pages have their own sub-domain name.
More SEO advice
Cutts seems to emphasise the idea that typing anything into Google leads to an abundance of relevant and high-quality material, and that Google is constantly working to find new and innovative ways to maintain this. Whether this is true or not seems subjective, but it is good to know that the issues surrounding duplicate content are now cleared up. This information, coupled with the ‘+1′ button, a good tool to measure quality, means that the tasks of an SEO copywriter seem somewhat clearer and further enhances the idea that content of a well-written and informative nature is the key to SEO.
How optimised content secures both rankings and reputations
Whilst an attractive-looking website is still something of great value to a service, enhancing your reputation and image, it is the written content (SEO Copywriting) on a website that can be the key to optimising your ranking in search engine results. A wealth of keywords relating to the service you provide is the main tool used to ensure this, but the quality of the content itself adorning your website is perhaps the ultimate factor in securing hits, creating a buzz around your website and ensuring that your content is shared amongst social networks and forums.
Engaging and informative copy ensures that your service is trusted, seen as knowledgeable and ultimately becomes a trusted force, ultimately increasing sales and cementing your reputation. Generous use of keywords (with limits – as experts we know the correct keyword density to use) leads to a higher placing in search engine rankings, but search engines are increasingly becoming tailored to identify over-use of the same keywords, in order to filter out spam-like content. A plethora of different but relevant keywords relating to the same topic is a primary method of optimising your place in these rankings, so the message gets across in an engaging and non-repetitive manner and your ultimate placing in search engine rankings is not compromised.
If you have more money than time to write copy yourself, it is advisable to hire a respected writer to fulfil copywriting tasks on your behalf. However, if you are considering writing the copy yourself you must first ask yourself:
- Do I understand SEO?
- Do I understand Keyword Phrases (including long-tail keywords)?
- Do I understand Keyword Density?
- Can I write professional content?
This helps ensure that the content on your site is of the same quality as the level of service you wish to secure, enhancing your reputation across the board.
The way you communicate with your audience online is crucial to elevating the image of your service and can be a make-or-break factor in terms of achieving the successes you aim for. This means that content needs to be trustworthy, reliable and credible. Search engines pick up on the popularity of your website as well as keywords so it is essential to make the content of your website as outstanding as possible.
Would you design your own website? Of course not! So why would you try to write the copy yourself (or the SEO articles/blogs linked to your site) if you’re not an experienced and qualified SEO copywriter?
Contact Precise English today and speak to an expert – don’t mess around when it comes to your website’s ranking and reputation online.
How to gain customers through engaging copy
Web searchers can be faced with a wealth of inconsistent material when searching for information on a topic, and a reliable source can be difficult to identify when faced with such a barrage of web pages on a topic. Trustworthy information and articles that are enjoyable and informative gives your website more integrity and assures your service is held in high esteem, whilst cementing repeat visits. As your reputation grows, so does traffic and the number of individuals passing through your website. If you seek to increase sales, a customer wants to know that you are something of an expert in your field, which means that quality content is the key to your online success, meaning more hits are secured and ultimately more sales are confirmed.
A customer is more likely to associate your service with quality if every element of your service is consistent with this, not just from the products you sell, but the appearance of your website – essentially your shop window, and the image you put forward to sell yourself. This means that well-written and engaging content from an SEO copywriter is the key to an online promotional campaign, and an interesting article is likely to be shared on social networking sites and forums, creating a buzz around your article and therefore your service itself.
Though keywords are an effective tool to gain high positions in search engine rankings, a plethora of relevant terminology that search engines will still pick up on is often better than simply filling an article with over-zealous use of the same keyword, making your article seem more like a considered piece of writing and moving away from accusations of ‘spam’, making your piece sound less robotic and forced. Creative and engaging copywriting increases trust in services and ultimately enhances your reputation amongst an superabundance of competitors.
To improve the image and overall quality of your website, give Precise English a call or email today.
Tel: 0845 224 1337
Email: Click here!
If you are reading this and are thinking ‘why would I need someone else to write my copy’ then you are either an expert SEO copywriter or one of (thankfully) a small amount of business owners who think that they can write optimised web copy to target both the user and the search engine.
If, however, you are looking for an SEO Copywriting company to provide you with optimised…
- Website Content
- Press Releases
…then you’ve landed on the right website.
What type your SEO Copywriting company?
The SEO copywriting company you choose to work with should have a vast amount of experience in writing copy for the web. The best SEO Copywriting companies will be happy to provide you with a portfolio of recent projects that they’ve undertaken, and should also be able to walk you through things like keyword density and keyword placement.
The SEO Copywriting company that you decide to work with should have experience writing for many different sectors. For example, here at Precise English, we have written articles, blogs, web copy and press releases on every sector imaginable. However, if there is ever a topic that we haven’t written for in the past then our in-house team will complete free research into that topic.
Copywriting with the search engines in mind is not an easy task and should only be outsourced to a company with experience and expertise in search engine optimisation and content writing.
Tempted to do your own SEO Copywriting? If this is an idea that is currently in your mind then forget about it…you wouldn’t go ahead and construct your own website would you? No, you would leave it to the professionals who have the knowledge and experience needed to create a professional looking website for your business. Think of SEO Copywriting in the same way…leave it to the professionals because you don’t know what harm you could do.
Believe it or not you can actually harm your website quite severely if you try to handle your own SEO Copywriting. In fact, SEO Copywriting should be looked at as an art form. It takes time and a great deal of effort to produce written content for the web that is perfectly balanced for both the user AND the major search engines such as Google, Yahoo and Bing. The whole purpose of SEO Copywriting it to help improve your online presence, and by tampering with it yourself, your efforts can have disastrous effects on your site.
Here at Precise English we have years of experience when it comes to SEO Copywriting. Working closely with small start-up businesses through to multi-national organisations throughout the UK and overseas, our small in-house team of SEO Copywriting professionals have the knowledge and experience required to help increase your online presence with quality written web content.
If you have noticed that you’re business’s web site isn’t getting as many hits as you’d hoped and that online sales are pretty non-existent, then it may be time to hire a professional SEO copywriter. SEO copywriters are the experts in producing compelling and exciting web copy which reads well for the user but which is also fully optimised for the web and the online search engines. This means that by hiring an SEO copywriter you can raise your site’s ranking in the major search engines, exposing your company to a wider variety of potential customers and clients. This in turn will increase traffic to your site and could even translate into sales and an increased revenue! Sound good? Go for it and hire an SEO copywriter today.
Here at Precise English, we only employ quality and experienced SEO copywriters who can really get the best out of your website. If you’d like to know more about SEO copywriting and the services which we provide, please call us on 0845 224 1337.