The first steps…

Before beginning we need to know the answers to The 5 W’s; “who”, “what”, “when”, “where” and “why” – plus “how”. Who is your content for? What are you trying to achieve? When and how is the content going to be created? Where will your content be posted and why?

Answering these questions will help us build a successful SEO Content Strategy.

Keyword Terms

The next step for a successful SEO Content Strategy is to evaluate the search trends to discover relevant search terms for your business and content. This is achieved by using tools such as the Google AdWords Keyword Tool and Google Analytics. Through using our experience with these tools (and others) we’re able to generate accurate search terms that your website should be ranking for in the major search engines.

Keyword-focused pages

Creating a website that’s optimised for the search engines is not simply a matter of ‘stuffing’ a load of search terms into the pages.

When it comes to deciding what pages your website should have, it’s imperative to focus on one keyword per page for optimum SEO results. This is where we must work together to decide what services/products need their own pages, which we can then use to find the best keyword to target and decide what the title/URL of the page should be. If you’re selling ‘football boots’ then you should also have separate sub-pages such as “Adidas football boots” and “Nike football boots” etc.  This allows you to focus on more keywords and increases the chances of your target audience finding your website.

Writing the Content

This stage can make or break a website. You can write the content yourself or you can ask an expert SEO copywriter to do so. We recommend using Precise English to produce your optimised web content so that you can be sure it’s correctly written and optimised for both the user and the search engine.

Keyword placement is very important. We have plenty of secret strategies we use, but some of the more well-known include; using the main keyword in the title, the first paragraph of your article and in the H1 tag. We also recommend using semantics; choosing words that link to your chosen keyword to let the search engines know your page is not just poorly written content stuffed with a keyword. E.g. if your page is about “coffee” then mentioning a “kettle” or “mugs” in your piece is something that could be expected.

Readability

Although this may not be assessed by the search engines, it doesn’t mean that your content should be written poorly. In fact, if your content attracts thousands of hits through a successful SEO campaign but the content is poor, you’ll still struggle to sell your product or service. At Precise English, we recognise that quality content is a requirement for an SEO Content Strategy, not just keywords.

Unique and relevant content will help with an SEO Content Strategy, however. If the content reads well then your visitors may well spend more time on your site, something the search engines measure to decide whether your website is helpful or not.

Fresh, Unique Content

Continuously adding fresh content to your site is one of the most important tasks as a website owner. The top search engines love fresh content- why? Because it tells them that your website is still active and that you care about your readers. We recommend updating your content at least twice a week. The best ways to update your website is to write regular blogs (which we can do) and through using Twitter syndication and Facebook integration.

Calls to Action

Every website should have calls to action in its content. It’s extremely important to ensure that CTAs are included in the right place and with the right approach. Tell your visitors what action to take and then direct them to the link – every CTA should be simple and often benefits. We can provide advice on the types of CTA to include, or if we write the content for you we can include them.

Link Building

Although external links to your site is a separate matter altogether to our SEO Content Strategy, internal links are very much a part of it. Internal links tell users and search engines where to go and offer a better user experience. Knowing how and where to use them is important.

To summarise, a carefully planned SEO Content Strategy is imperative for any SEO campaign.

Contact us today to learn more.

Google are continually making amendments to their service to optimise the reliability and quality of their rankings, and it is widely agreed that relevance and integrity are things that continually need to be adhered to, especially when considering how vast the wealth of poor material out there is.

The latest changes to Google (once again) mean that fresh content is favoured, which means producing high-quality written work on a regular basis is key, rather than simply setting up a website with a number of articles then simply letting the content side of things stagnate.

Make your website stand out

When you consistently add fresh content to your website it demonstrates that you have your eye on the ball and that you are knowledgeable in your field. Well-written and engaging content makes your web content seem less ‘salesy’ and more informative and if they are enjoyable to read, they are more likely to be shared, meaning more traffic and sales in the process. When uploading product descriptions to your site, it is also beneficial to write original and fresh content rather than simply duplicating the manufacturer’s descriptions, which will be used by numerous companies. Original and unique content will make you stand out, and show you to be dedicated and enthusiastic about the items you sell (to both Google and visitors).

More likely to be shared

If you lack the time to update your website(s) with new fresh content on a regular basis, then it’s a good idea to invest in the services of an  SEO copywriting company, who specialise in producing high-quality content with a robustly professional approach to grammar and spelling. It has been noted that since Google brought the recent ‘fresh content’ changes into the service, websites that aren’t as prolific when posting fresh content have started to see a loss in traffic, meaning that fresh content is even more valuable that it was before. Prolific posting may seem a chore, but continually updated websites show customers that you are engaged and involved with any developments that may be relevant to your service, and if articles are of great quality then they are more likely to be shared, leading to more traffic for your website.

Speak to Precise English today about our SEO Copywriting services – click here to email.

Google’s Matt Cutts has become something of a cult online figure over the years, with his Videoblogs being streamed by millions worldwide. His tips on SEO can be useful but can also be long-winded, complex and constantly changing. The website spottedpanda.com recognises this and made a point of dissecting his various blogs in order to make sense of how things currently stand with Google’s SEO tips.

Did you know?

Spottedpanda.com, in a recent article found that SEO works best when hyphens and commas are used as header separators (though some search engines are known to automatically remove the commas). Cutts argues that a search engine result four or five entries down a list is just as valuable as a leading one. Keywords should be in URLs to maximise their ranking in results (though the difference this makes in real terms is arguably marginal), and whether you use slashes or hyphens to separate keywords in a URL, there is no disadvantage to choosing between either of these. HTML sitemaps are also recommended in order to help both Google and individuals find out information. There is apparently no penalty for unleashing a multitude of pages at once.

Websites that write the ‘nofollow’ value into their html, are apparently not penalised for doing so when it comes to Google rankings and pages with a wealth of links are similarly welcome. 301 redirects (where a page is moved to another location) are not detrimental to search engine rankings either, although they should be used with common sense in mind. It is also advised that mobile web pages have their own sub-domain name.

More SEO advice

Cutts seems to emphasise the idea that typing anything into Google leads to an abundance of relevant and high-quality material, and that Google is constantly working to find new and innovative ways to maintain this. Whether this is true or not seems subjective, but it is good to know that the issues surrounding duplicate content are now cleared up. This information, coupled with the ‘+1′ button, a good tool to measure quality, means that the tasks of an SEO copywriter seem somewhat clearer and further enhances the idea that content of a well-written and informative nature is the key to SEO.

Whilst an attractive-looking website is still something of great value to a service, enhancing your reputation and image, it is the written content (SEO Copywriting) on a website that can be the key to optimising your ranking in search engine results. A wealth of keywords relating to the service you provide is the main tool used to ensure this, but the quality of the content itself adorning your website is perhaps the ultimate factor in securing hits, creating a buzz around your website and ensuring that your content is shared amongst social networks and forums.

Trust

Engaging and informative copy ensures that your service is trusted, seen as knowledgeable and ultimately becomes a trusted force, ultimately increasing sales and cementing your reputation. Generous use of keywords (with limits – as experts we know the correct keyword density to use) leads to a higher placing in search engine rankings, but search engines are increasingly becoming tailored to identify over-use of the same keywords, in order to filter out spam-like content. A plethora of different but relevant keywords relating to the same topic is a primary method of optimising your place in these rankings, so the message gets across in an engaging and non-repetitive manner and your ultimate placing in search engine rankings is not compromised.

If you have more money than time to write copy yourself, it is advisable to hire a respected writer to fulfil copywriting tasks on your behalf. However, if you are considering writing the copy yourself you must first ask yourself:

• Do I understand SEO?
• Do I understand Keyword Phrases (including long-tail keywords)?
• Do I understand Keyword Density?
• Can I write professional content?

This helps ensure that the content on your site is of the same quality as the level of service you wish to secure, enhancing your reputation across the board.

The way you communicate with your audience online is crucial to elevating the image of your service and can be a make-or-break factor in terms of achieving the successes you aim for. This means that content needs to be trustworthy, reliable and credible. Search engines pick up on the popularity of your website as well as keywords so it is essential to make the content of your website as outstanding as possible.

Would you design your own website? Of course not! So why would you try to write the copy yourself (or the SEO articles/blogs linked to your site) if you’re not an experienced and qualified SEO copywriter?

Contact Precise English today and speak to an expert – don’t mess around when it comes to your website’s ranking and reputation online.

Web searchers can be faced with a wealth of inconsistent material when searching for information on a topic, and a reliable source can be difficult to identify when faced with such a barrage of web pages on a topic. Trustworthy information and articles that are enjoyable and informative gives your website more integrity and assures your service is held in high esteem, whilst cementing repeat visits. As your reputation grows, so does traffic and the number of individuals passing through your website. If you seek to increase sales, a customer wants to know that you are something of an expert in your field, which means that quality content is the key to your online success, meaning more hits are secured and ultimately more sales are confirmed.

SEO Copywriting

A customer is more likely to associate your service with quality if every element of your service is consistent with this, not just from the products you sell, but the appearance of your website – essentially your shop window, and the image you put forward to sell yourself. This means that well-written and engaging content from an SEO copywriter is the key to an online promotional campaign, and an interesting article is likely to be shared on social networking sites and forums, creating a buzz around your article and therefore your service itself.

Though keywords are an effective tool to gain high positions in search engine rankings, a plethora of relevant terminology that search engines will still pick up on is often better than simply filling an article with over-zealous use of the same keyword, making your article seem more like a considered piece of writing and moving away from accusations of ‘spam’, making your piece sound less robotic and forced. Creative and engaging copywriting increases trust in services and ultimately enhances your reputation amongst an superabundance of competitors.

To improve the image and overall quality of your website, give Precise English a call or email today.

Tel: 0845 224 1337

Email: Click here!

If, however, you are looking for an SEO Copywriting company to provide you with optimised…

• Articles
• Website Content
• Blogs
• Press Releases

…then you’ve landed on the right website.

What type your SEO Copywriting company?

The SEO copywriting company you choose to work with should have a vast amount of experience in writing copy for the web. The best SEO Copywriting companies will be happy to provide you with a portfolio of recent projects that they’ve undertaken, and should also be able to walk you through things like keyword density and keyword placement.

The SEO Copywriting company that you decide to work with should have experience writing for many different sectors. For example, here at Precise English, we have written articles, blogs, web copy and press releases on every sector imaginable. However, if there is ever a topic that we haven’t written for in the past then our in-house team will complete free research into that topic.

Copywriting with the search engines in mind is not an easy task and should only be outsourced to a company with experience and expertise in search engine optimisation and content writing.

Believe it or not you can actually harm your website quite severely if you try to handle your own SEO Copywriting. In fact, SEO Copywriting should be looked at as an art form. It takes time and a great deal of effort to produce written content for the web that is perfectly balanced for both the user AND the major search engines such as Google, Yahoo and Bing. The whole purpose of SEO Copywriting it to help improve your online presence, and by tampering with it yourself, your efforts can have disastrous effects on your site.

Here at Precise English we have years of experience when it comes to SEO Copywriting. Working closely with small start-up businesses through to multi-national organisations throughout the UK and overseas, our small in-house team of SEO Copywriting professionals have the knowledge and experience required to help increase your online presence with quality written web content.

Got questions regarding SEO Copywriting? Contact our team today by clicking here or by calling us on 0845 224 1337.

]]> http://www.precise-english.com/blog/tempted-to-do-your-own-seo-copywriting/feed/ 0 http://www.precise-english.com/blog/why-your-company-needs-optimised-web-copy/ http://www.precise-english.com/blog/why-your-company-needs-optimised-web-copy/#comments Fri, 17 Sep 2010 08:00:05 +0000 preciseadmin http://www.precise-english.com/blog/?p=723 Continue reading →]]> If you have noticed that you’re business’s web site isn’t getting as many hits as you’d hoped and that online sales are pretty non-existent, then it may be time to hire a professional SEO copywriter. SEO copywriters are the experts in producing compelling and exciting web copy which reads well for the user but which is also fully optimised for the web and the online search engines. This means that by hiring an SEO copywriter you can raise your site’s ranking in the major search engines, exposing your company to a wider variety of potential customers and clients. This in turn will increase traffic to your site and could even translate into sales and an increased revenue! Sound good? Go for it and hire an SEO copywriter today.

Here at Precise English, we only employ quality and experienced SEO copywriters who can really get the best out of your website. If you’d like to know more about SEO copywriting and the services which we provide, please call us on 0845 224 1337.

Good Search Engine Optimisation is an essential part of any search marketing campaign, so if you’re new to SEO it’s vitally important that you get sound advice – in straight-forward English – from a professional SEO Copywriter who can help you achieve the results that so so desperately want and need quickly and saving you money in the long run.

If you have any experience of search marketing then you will already know that it pays to use a professional SEO Copywriter who can produce content that wins business for you and your company as well as achieve good search engine rankings.

Here at Precise English we know all about well-optimised content, and that’s what make us different to our competitors. As an SEO Copywriter that works with a broad range of SEO companies, we provide each and every one of them with web content such as SEO articles, online press releases, blogs and optimised web copy. In addition, we also work directly for a number of businesses throughout the UK, providing SEO Copywriting services and acting as a consultant when it comes to SEO.

Sound interesting? Interested in finding out more about Precise English – professional SEO Copywriters? Contact us today by clicking here!

Now we all know that the design of a website can play an important role in how well that company does online, however, web content can also have a great affect on how well you do online too. SEO Copywriting is the skill of writing web content that attracts the major search engines such as Google, Yahoo and Bing, whilst reading well for the user too.

In the current economic climate it’s vitally important that you’re being found in the search engines for the products and services your company provides. If you’re not being found then there isn’t much hope unfortunately. Now is the time to act before it’s too late…Copywriting Services could be the answer to all your prayers!

If you’re interested in finding out more about Copywriting or if you would like to hear how Precise English’s Copywriting Services can help improve your online presence contact the team today by clicking here.

Until next time…