Unless you’ve lived under a rock for the last five years, you’ll be very aware that the economy is currently extremely precarious (and the award for biggest understatement of the year goes to…).
At Precise English, we’re often approached by businesses who have chosen to do their own SEO copywriting, only to find that this doesn’t work, doesn’t look appropriate or is affecting their business in a negative way.
Don’t let your content stagnate
Google are continually making amendments to their service to optimise the reliability and quality of their rankings, and it is widely agreed that relevance and integrity are things that continually need to be adhered to, especially when considering how vast the wealth of poor material out there is.
The latest changes to Google (once again) mean that fresh content is favoured, which means producing high-quality written work on a regular basis is key, rather than simply setting up a website with a number of articles then simply letting the content side of things stagnate.
Make your website stand out
When you consistently add fresh content to your website it demonstrates that you have your eye on the ball and that you are knowledgeable in your field. Well-written and engaging content makes your web content seem less ‘salesy’ and more informative and if they are enjoyable to read, they are more likely to be shared, meaning more traffic and sales in the process. When uploading product descriptions to your site, it is also beneficial to write original and fresh content rather than simply duplicating the manufacturer’s descriptions, which will be used by numerous companies. Original and unique content will make you stand out, and show you to be dedicated and enthusiastic about the items you sell (to both Google and visitors).
More likely to be shared
If you lack the time to update your website(s) with new fresh content on a regular basis, then it’s a good idea to invest in the services of an SEO copywriting company, who specialise in producing high-quality content with a robustly professional approach to grammar and spelling. It has been noted that since Google brought the recent ‘fresh content’ changes into the service, websites that aren’t as prolific when posting fresh content have started to see a loss in traffic, meaning that fresh content is even more valuable that it was before. Prolific posting may seem a chore, but continually updated websites show customers that you are engaged and involved with any developments that may be relevant to your service, and if articles are of great quality then they are more likely to be shared, leading to more traffic for your website.
It is true that there are other elements to successful search engine optimisation than just the written content on your pages. Nonetheless, it is also already generally accepted that such areas require a high level of appropriate expertise.
Search engine optimisation
Indeed, if there’s one area where many business owners may be tempted to save some money, it’s in their website’s written content. After all, how hard is it to come up with a couple of words here and a couple of keywords there to make an impression in the search engines and drive traffic to your site? Well, the answer is, surprisingly hard.
Why is this so? Well, search engine optimisation is a constantly changing discipline, as the search engines are changing their algorithms all of the time and your competitors are continually adapting and changing themselves.
Is the content on your website looking tired? Are you struggling to convert visitors into sales? If you answered “yes” to these questions then you’ve come to the right place!
Here at Precise English we’ve heard our fair share of stories over the years, some good some bad. We understand how you’re feeling and that’s why it’s our primary aim to help you get back on the right track…
Unlike other SEO copywriters, we won’t profess to be the best writers in the world. Let’s face it; if we were the best writers in the world then we’d be millionaires!!! What we are is a hard working team of SEO copywriters, dedicated to providing our clients with quality written content.
From SEO articles to blogs, online press releases to optimised web copy, our team of SEO copywriters have both the writing skills and knowledge of the search engines to produce written content that will not only engage readers, it will also attract the major search engines such as Google, Yahoo and Bing.
If you want to speak to ‘down to earth’ SEO copywriters then feel free to contact us by calling 0845 224 1337.
Until next time…
Interested in improving your rankings on Google? Are you struggling to rank for your major keyword phrases?
Get in touch with Precise English today and we’ll show you how business blogging could be the answer to your problems.
Experience & Results
SEO or ‘Search Engine Optimisation’ is simply the process of optimising a website for the search engines. Many businesses today hire professional SEO copywriting companies to create compelling website copy which is perfectly suited for the web, pulling in new and potential clients and customers.
Most people these days now use online search engines to locate products and services, and businesses need to take advantage of this by utilising SEO copywriting strategies in order to raise their rankings on the search engines. Many businesses are struggling in the wake of the global recession and it is vital, if they want to stay afloat, to attract new customers to their websites and increase sales and revenue.
Many SEO copywriting companies make the mistake of concentrating simply on the search engine when creating web copy, but Precise English realises the importance of producing online copy which is interesting and ‘user-friendly’ as well as perfectly optimised for the web.
Let’s face it; we’re all having a tough time at present no thanks to the global recession. The economic downturn has been harsh to the vast majority of us and there has never been a more important time to be pro-active in a bid to do all we can in order to avoid financial uncertainty. Business owners around the world appreciate the importance of having a good online presence and that’s why so many people are pushing to get their websites found on the major search engines.
Do you want to know a little secret? One way to rise above your competitors is to hire a Copywriter London. Hiring a Copywriting London company will ensure that you have quality written web content that will attract the major search engines such as Google, Yahoo and Bing, whilst at the same time read well for the user too. When it comes to having a good online presence, there is no way to cut corners. Think of it this way…whilst your competitors are writing their own content for their websites and blogs, you could be getting quality affordable content from a Copywriting London company.
Often an area of SEO that is overlooked, Copywriting London is in fact a crucial part of any SEO campaign. With years of experience working with a broad range of clients, a Copywriting London company will ensure that your web content such as optimised web content, blogs, online press releases and SEO articles are of the highest quality.
Want to find out more about hiring a Copywriter London? Interested to find out how a Copywriting London company can increase your online presence. Contact the Copywriting London professionals today by clicking here.
Happy Birthday to you, happy Birthday to you, happy Birthday dear Google, happy Birthday to you!!! Yes, today is a special day; but who’s special day is it?! It’s the Californian-based Google’s Birthday today, and the search engine is celebrating 12 years of business. In fact, it was on this day 12 years ago that the company was first incorporated as a privately held corporation.
Users’ who visit the Google search engine today are greeted by a picture of a cake, of which the candle represents the ‘L’ in the Google logo. The image was created by American painter Wayne Thiebaud. The artist is famous for his paintings of cakes and other everyday objects, and has been associated with the pop art movement for many years.
The expansion of Google during the last 12 years has been phenomenal, and the company’s growth never fails to astound us. If you would like further information regarding Precise English’s services such as SEO Copywriting, Proofreading or Social Media Marketing, contact the team today by calling 0845 224 1337 or by clicking here.
If you have noticed that you’re business’s web site isn’t getting as many hits as you’d hoped and that online sales are pretty non-existent, then it may be time to hire a professional SEO copywriter. SEO copywriters are the experts in producing compelling and exciting web copy which reads well for the user but which is also fully optimised for the web and the online search engines. This means that by hiring an SEO copywriter you can raise your site’s ranking in the major search engines, exposing your company to a wider variety of potential customers and clients. This in turn will increase traffic to your site and could even translate into sales and an increased revenue! Sound good? Go for it and hire an SEO copywriter today.
Here at Precise English, we only employ quality and experienced SEO copywriters who can really get the best out of your website. If you’d like to know more about SEO copywriting and the services which we provide, please call us on 0845 224 1337.