With this in mind, every business owner is looking to make as much money as possible while spending the minimum amount (even more so than usual), and many are doing so by engaging in a spot of DIY. Now DIY is great if you can change your own light bulbs, give the office lawn a mow or fix that squeaky door without calling in a handy person. However, when it comes to SEO, many non-professionals have tried and failed. By writing or attempting to write your own SEO copy, you could be wasting a lot of money; using professional SEO copywriting services could save you a bundle.

Five reasons why this is the case:

1. Ask yourself two questions. If you’re spending time doing SEO copywriting, who is doing your work? If you’re paying members of your in-house team to do SEO, then who is doing their work? You might think that by doing your own copywriting, you’re saving yourself money, but the chances are that once you’ve redistributed your own work so as to make time to write the copy, there’s very little financial gain.

2. Who proofreads your work? Whether you proofread and edit your own work or trust that task to another member of staff, it’s a safe bet that you’re spending a lot of time getting your SEO 100% right. Even after you’ve ‘okayed’ the work, there’s still every chance that it might not have the desired result and so need more time spent on remodelling it. A professional can guarantee you great results.

3. Think you know SEO? Think again! Whether you’ve read about SEO online or attended a course, professional SEO copywriters are the best bet for ensuring your content is correctly optimised. They know the tricks you need to get noticed in the right way – including ethical tactics that search engines love and strategies that gain the results you need!

4. Consider the human. Good SEO copywriters know that they need to strike the right balance between writing for a search engine and a human reader. The chances are that you, as a non-professional, might not be able to get this balance right or could miss either element, resulting in poor search engine listings or copy that doesn’t interest the customers who visit your site.

5. What else can SEO copywriters do for you? SEO writers often have skills in other areas of online marketing that could be invaluable to you. In addition, many can offer a variety of services such as pay per click, link adding, press releases or social networking management, which could revolutionise your business for very little investment!

With this in mind, we’d like to say: please use a professional.

We believe that SEO copywriting requires a delicate balance in order to satisfy the search engines and the users: after all, there’s very little point in attracting customers to your business website if they are then going to be put off by poor copywriting or unreadable text which is stuffed so full of keywords that it’s impossible for them to read.

SEO Copywriting from Precise English is Different

We’ve seen the good, the bad and the ugly when it comes to SEO and SEO copywriters and that’s why we’re determined to be different.

Firstly, we believe that keywords should reflect your business and make you visible but more importantly, we believe that they should be used appropriately as and where it suits the content of the website and gives your customers a pleasant, enjoyable and interesting reading experience.

Throwing as many keywords towards a site as possible might do wonders for the number of people who arrive at your site for a few weeks before it’s banned, but we believe that only effective SEO copywriting will persuade them to stay and turn from visitors into customers who are then likely to return and become loyal to your brand.

Google are continually making amendments to their service to optimise the reliability and quality of their rankings, and it is widely agreed that relevance and integrity are things that continually need to be adhered to, especially when considering how vast the wealth of poor material out there is.

The latest changes to Google (once again) mean that fresh content is favoured, which means producing high-quality written work on a regular basis is key, rather than simply setting up a website with a number of articles then simply letting the content side of things stagnate.

Make your website stand out

When you consistently add fresh content to your website it demonstrates that you have your eye on the ball and that you are knowledgeable in your field. Well-written and engaging content makes your web content seem less ‘salesy’ and more informative and if they are enjoyable to read, they are more likely to be shared, meaning more traffic and sales in the process. When uploading product descriptions to your site, it is also beneficial to write original and fresh content rather than simply duplicating the manufacturer’s descriptions, which will be used by numerous companies. Original and unique content will make you stand out, and show you to be dedicated and enthusiastic about the items you sell (to both Google and visitors).

More likely to be shared

If you lack the time to update your website(s) with new fresh content on a regular basis, then it’s a good idea to invest in the services of an  SEO copywriting company, who specialise in producing high-quality content with a robustly professional approach to grammar and spelling. It has been noted that since Google brought the recent ‘fresh content’ changes into the service, websites that aren’t as prolific when posting fresh content have started to see a loss in traffic, meaning that fresh content is even more valuable that it was before. Prolific posting may seem a chore, but continually updated websites show customers that you are engaged and involved with any developments that may be relevant to your service, and if articles are of great quality then they are more likely to be shared, leading to more traffic for your website.

Speak to Precise English today about our SEO Copywriting services – click here to email.

Search engine optimisation

Indeed, if there’s one area where many business owners may be tempted to save some money, it’s in their website’s written content. After all, how hard is it to come up with a couple of words here and a couple of keywords there to make an impression in the search engines and drive traffic to your site? Well, the answer is, surprisingly hard.

Why is this so? Well, search engine optimisation is a constantly changing discipline, as the search engines are changing their algorithms all of the time and your competitors are continually adapting and changing themselves.

With professional content writing from our experienced and capable SEO copywriters here at Precise English, you can improve your site’s standing in the search engines… and keep it there for good.

Here at Precise English we’ve heard our fair share of stories over the years, some good some bad. We understand how you’re feeling and that’s why it’s our primary aim to help you get back on the right track…

Unlike other SEO copywriters, we won’t profess to be the best writers in the world. Let’s face it; if we were the best writers in the world then we’d be millionaires!!! What we are is a hard working team of SEO copywriters, dedicated to providing our clients with quality written content.

From SEO articles to blogs, online press releases to optimised web copy, our team of SEO copywriters have both the writing skills and knowledge of the search engines to produce written content that will not only engage readers, it will also attract the major search engines such as Google, Yahoo and Bing.

If you want to speak to ‘down to earth’ SEO copywriters then feel free to contact us by calling 0845 224 1337.

Until next time…

Get in touch with Precise English today and we’ll show you how business blogging could be the answer to your problems.

Experience & Results

At Precise English we know what we’re doing; type ‘SEO Copywriting’ on Google and you’ll find our website at the very top.

Alternatively click here.

We employ a team of in-house SEO copywriters and proofreaders, ensuring that we can meet strict deadlines and continue to provide quality work all day, every day.

Don’t waste money on copywriting services that aren’t up to scratch, get in touch with Precise English today and see how we can help you (and surprise you with our prices!).

Most people these days now use online search engines to locate products and services, and businesses need to take advantage of this by utilising SEO copywriting strategies in order to raise their rankings on the search engines. Many businesses are struggling in the wake of the global recession and it is vital, if they want to stay afloat, to attract new customers to their websites and increase sales and revenue.

Many SEO copywriting companies make the mistake of concentrating simply on the search engine when creating web copy, but Precise English realises the importance of producing online copy which is interesting and ‘user-friendly’ as well as perfectly optimised for the web.

If you think that Precise English’s SEO copywriting services could be of use to your business, please feel free to contact our expert and experienced SEO copywriting team on 0845 224 1337.

Do you want to know a little secret? One way to rise above your competitors is to hire a Copywriter London. Hiring a Copywriting London company will ensure that you have quality written web content that will attract the major search engines such as Google, Yahoo and Bing, whilst at the same time read well for the user too. When it comes to having a good online presence, there is no way to cut corners. Think of it this way…whilst your competitors are writing their own content for their websites and blogs, you could be getting quality affordable content from a Copywriting London company.

Often an area of SEO that is overlooked, Copywriting London is in fact a crucial part of any SEO campaign. With years of experience working with a broad range of clients, a Copywriting London company will ensure that your web content such as optimised web content, blogs, online press releases and SEO articles are of the highest quality.

Want to find out more about hiring a Copywriter London? Interested to find out how a Copywriting London company can increase your online presence. Contact the Copywriting London professionals today by clicking here.

Happy Birthday to you, happy Birthday to you, happy Birthday dear Google, happy Birthday to you!!! Yes, today is a special day; but who’s special day is it?! It’s the Californian-based Google’s Birthday today, and the search engine is celebrating 12 years of business. In fact, it was on this day 12 years ago that the company was first incorporated as a privately held corporation.

Users’ who visit the Google search engine today are greeted by a picture of a cake, of which the candle represents the ‘L’ in the Google logo. The image was created by American painter Wayne Thiebaud. The artist is famous for his paintings of cakes and other everyday objects, and has been associated with the pop art movement for many years.

The expansion of Google during the last 12 years has been phenomenal, and the company’s growth never fails to astound us. If you would like further information regarding Precise English’s services such as SEO Copywriting, Proofreading or Social Media Marketing, contact the team today by calling 0845 224 1337 or by clicking here.

Here at Precise English, we only employ quality and experienced SEO copywriters who can really get the best out of your website. If you’d like to know more about SEO copywriting and the services which we provide, please call us on 0845 224 1337.