A great-looking website is always attractive, but if the written words that appear on it are not up to scratch the overall effect can be spoiled somewhat. Whilst the search engines pick up on several factors when it comes to ranking websites, great content is one of them and can also influence other factors such as how often your material is shared and how knowledgeable the public deem you to be on your chosen subject.
If you own a retail company with its own website, then you may think that copying descriptions of items from manufacturers, suppliers or competitors onto your company’s website may help you to provide accurate and reliable information about the items that your company stocks. WRONG!
No matter what your area of business, there will always be times when you need to write content, whether it is for a press release or a new web page. Unfortunately for many businesses, writing high quality pieces as well finding the time to do so is often easier said than done.
This week is Social Media Week, an international event which investigates the impact and power of social media. Held in 13 different cities, including London and Glasgow, Social Media Week aims to help people and organisations connect with one another by sharing and collaborating ideas and information.
SEO vs. Content
There have been thousands of online discussions about writing for SEO and writing content that’s focused on the reader’s needs. Today, the big idea is to concentrate on a happy balance between the two. This is important if we are to attract the search engines and engage the reader with the same copy.
We’re in no doubt as to what we offer here at Precise English: we are all about bringing you the most cost-effective, efficient and high quality SEO copywriting services, whether you would like us to write an article or two or assume responsibility for your entire online blog.
That headline is a very simple statement, but I think it is a very good philosophy to take in online marketing. One of the biggest concerns clients often have with SEO and especially with SEO copywriting, is that somehow their branding or message won’t get across. But attempting this in-house can be false economy. True, you’ll save on paying for services like ours, but the results simply won’t generate as positive a response.
As a company that specialises in SEO copywriting services, you would expect us to boast about all of the things that our expertise can do for your website and, by extension, your whole business.
Any regular reader of the Precise English blog will be aware of how strong an emphasis we place on readable, informative and engaging content when it comes to our SEO copywriting services. We have repeatedly asserted the importance of SEO copywriting services being aimed squarely at the user, rather than merely trying to second-guess how the search engines have set up their algorithms – not least given that, in any case, the desires of human users and the search engines are one and the same.
“Hold on a minute… how could SEO copywriting services possibly be about anything other than search engines?” we hear you ask. Well, it’s a fair question, as you might have long imagined that it’s the ability to get as many relevant keywords into a web page as possible without compromising on readability that makes SEO copywriting services effective.