With the Olympics officially underway in our very own country, what better time than to come up with an Olympic themed analogy to describe the inner-workings of SEO? I know, so witty and clever, but also useful. Online marketing can be most likened to the relay race. Think of the baton as being a client’s campaign or brand. Not one person can run it right through to the end. And if they tried it would be exhausting. It really requires team work.
OK, so Christmas has been and now you’re looking forward to the New Year celebrations; you’re hoping that New Year’s Eve won’t be the monumental letdown that it seems to be almost every year and that 2012 will bring with it a bit of luck for yourself and your business (or the business you hope to launch).
While you’re busy passing the time between post-Christmas hangovers and taking unwanted presents back for an exchange or a refund there is something else you could be doing that could bring a smile to your face in 2012; planning your way to success with your business.
“WORK during the holiday’s” you say? Well, it’s not really going to feel like work if the outcome could make you a lot of money, is it?
Precise English SEO Copywriting Services
Here at the UK’s favourite small SEO copywriting company, Precise English, we continue to help small to medium-sized businesses (SMBs) improve their online presence with professional web copy that’s optimised for the search engines (Google, Bing etc.), SEO articles that help drive traffic and improve search engine ranking results, business blogs that engage the reader and improve rankings and online press releases that do exactly the same as SEO articles plus provide an opportunity to promote a new product or service.
We can help YOUR business improve its fortunes in 2012. Have you written the content on your website? Perhaps you haven’t even considered writing copy that will attract the search engines? Get in touch with Precise English and ask for our help, we’ll be glad to assist in improving your website and its rankings during 2012 and beyond.
Click here to send an email or call 0845 224 1337 to speak directly to a member of the team.
Are you the owner of a website? Perhaps you’re looking at launching a new site? What you probably haven’t been told by the ‘so-called web design experts’ is that the content on your website is much more important in terms of making money online than the design.
CONTENT IS KING
Are you shocked? Google can’t read web design – that’s a pretty obvious statement, right? You may be surprised at the high number of website owners who spend thousands of pounds on making their site look amazing, only to try and write the content themselves despite the fact that they are not experts in search engine optimisation copywriting.
One of the main reasons why a site will appear high on the number one search engine (Google) is the quality and relevance of its content; if you don’t know what you’re doing in relation to producing professionally optimised content for the user and the search engine then you’re bound to not only write content that doesn’t appeal to Google, but most importantly write content that simply doesn’t convert a visitor into a customer.
Action Plan for Every Site Owner
OK, so we’ve spoken about how fresh, unique content is imperative for every single website that wants to do well online, but how can you do this? There are two steps:
- The first step is to have a professional SEO Copywriting company produce the content for your website, with the correct keyword density to ensure the best possible chance of ranking well.
- The second step is to create regular blog posts on subjects relating to your industry – why? Every time you upload a post to your blog (on your website) the search engines see this as a new page – a great way to quickly build up the number of pages on your website!
Who do you speak to when you need professionally optimised content? Precise English! Give us a call on 0845 224 1337 or send an email by clicking here.
Help your audience to know where you are…
When aiming for an optimum position in the search engine rankings, it’s vitally important that articles and blogs on your website are tailored as closely as possible to your target audience.
Are you visible?
If your target audience are unaware of you, and you aren’t coming close to the top of relevant search engine results, then it can be an uphill struggle to get the hits and traffic you seek to keep your service afloat. The main method used to optimise your position in search engine rankings is by tailoring your articles so that the keyword or keywords, and as many popular variations on them as possible, are found on your pages, blog posts and articles.
It is advisable to include as many terms and phrases closely related to the ultimate keywords and phrases as possible, and your keyword or keywords need to be in the title to optimise your website’s position in search engine rankings, ensuring that the search engine deems your article as relevant as possible to the keyword typed into the search engine. Other tricks used to enable this include the use of the keyword and related words as many times as possible in the first 90 words of articles so the search engine picks up on this, and also to make your keywords as specific as possible, rather than simply using a vague keyword around your theme.
Speak to the experts
However, it is best to speak to a professional SEO Copywriting company (like us) as we know the best ways in which to ensure your article is correctly written without a hint of spam, duplication or other such problems.
A method used to identify keywords that are relevant to your theme is to use a keyword suggestion tool – not only will this enable you to heighten your place in search engine rankings, but it will also allow your article to seem less repetitive, without compromising the ultimate aim. A strong closing paragraph will also strengthen the persuasion of your article, and prevent the feeling of it ‘tailing off’ towards the end.
Unsure as to what you need SEO articles for?
Interested in having professionally written articles, blog posts or web copy to help improve the rankings of your website(s)?
Have you ever tried to write your web copy with no help? If you have, and you’re not a trained SEO copywriter, then you probably already understand the reasons why you should work with a professional SEO copywriting company.
If you haven’t, below are just a few reasons why people and businesses continue to come to Precise English for optimised web copy:
- Search Engine Optimisation - an SEO copywriter will write web copy that’s appealing to the major search engines.
- A Compelling Read - a professional copywriting company will provide content that reads well, as well as being optimised for the search engines.
- No Mistakes - if you’re not a proofreader or a copywriter then there’s a good chance you will make some mistakes in your copy. At Precise English we provide copy that’s error-free, resulting in a completely professional look for your website text.