If you’re one of the growing number of business owners who haven’t yet discovered the benefits of online marketing then the question of “what are you waiting for?” has to be asked.

When it comes to SEO and online marketing, there’s no time like the present but there are some considerations you should make before embarking on any form of digital marketing:

1. What do you want? It’s a wise idea to have a plan of expectation. Once you know what you want or expect to happen as a result of your SEO then you can plan for it. Without a plan of expectation, you’re just flying blind and that could be very dangerous!

2. One step at a time. Plan your strategy carefully and in stages. Don’t move onto stage two until stage one is finished and perfected: for example, if you eventually want to add a blog and links for a full online presence, make sure you have a good foundation to link back to in the form of a strong website.

3. Delegate properly. Whether you’re writing your SEO copy personally or using SEO copywriting services, you need to know that either you have all of the information and tools you need to do the best possible job or that the person/company who is responsible is fully briefed and knows what is expected of them.

4. Dedication is key. Ensuring that your website has a strong and consistent voice and tone is the key to achieving a strong brand. You’ll need to make sure that you or the copywriter in question is consistent and dedicated because if your customers are confused by what you’re doing, they could easily abandon you!

5. Make time for SEO. Google and other search engines love fresh content and constant updates and they crave natural, non-spammy links.

6. Research, research, research. Don’t even think about putting hand to keyboard or pressing upload until you’ve done your homework. Keywords, methods and techniques all take time to master so ensure that you know what you’re doing before you commit anything to the Internet.

7. Build it up. Don’t be afraid to use article writing and link building to get an “online presence”. However, be sure that you’re producing quality work that others will want to share, rather than a large quantity of poor quality articles that are submitted to dubious places around the web.

8. Get ready. If the SEO and other online marketing campaigns are as successful as you hope, you’ll need the other areas of your business to be ready for the additional demand. Make sure you’ve got the stock, staff and logistics to cope with all the extra business you can look forward to.

9. Looking the part. Having strong content on a website is a good start but having strong content on a great website is even better. Your website should be fresh, up to date and should look as good as it’s going to read.

10. Assess progress. Record your progress, see how well the SEO campaign is working and don’t be afraid to make changes if they’re necessary.

If you’re going to try and do everything yourself then be sure to commit to plenty of research. Don’t be afraid to speak to SEO companies and obtain quotes – you’ll get a better perspective of what’s required and may even find it cheaper to work with a professional.

With this in mind, every business owner is looking to make as much money as possible while spending the minimum amount (even more so than usual), and many are doing so by engaging in a spot of DIY. Now DIY is great if you can change your own light bulbs, give the office lawn a mow or fix that squeaky door without calling in a handy person. However, when it comes to SEO, many non-professionals have tried and failed. By writing or attempting to write your own SEO copy, you could be wasting a lot of money; using professional SEO copywriting services could save you a bundle.

Five reasons why this is the case:

1. Ask yourself two questions. If you’re spending time doing SEO copywriting, who is doing your work? If you’re paying members of your in-house team to do SEO, then who is doing their work? You might think that by doing your own copywriting, you’re saving yourself money, but the chances are that once you’ve redistributed your own work so as to make time to write the copy, there’s very little financial gain.

2. Who proofreads your work? Whether you proofread and edit your own work or trust that task to another member of staff, it’s a safe bet that you’re spending a lot of time getting your SEO 100% right. Even after you’ve ‘okayed’ the work, there’s still every chance that it might not have the desired result and so need more time spent on remodelling it. A professional can guarantee you great results.

3. Think you know SEO? Think again! Whether you’ve read about SEO online or attended a course, professional SEO copywriters are the best bet for ensuring your content is correctly optimised. They know the tricks you need to get noticed in the right way – including ethical tactics that search engines love and strategies that gain the results you need!

4. Consider the human. Good SEO copywriters know that they need to strike the right balance between writing for a search engine and a human reader. The chances are that you, as a non-professional, might not be able to get this balance right or could miss either element, resulting in poor search engine listings or copy that doesn’t interest the customers who visit your site.

5. What else can SEO copywriters do for you? SEO writers often have skills in other areas of online marketing that could be invaluable to you. In addition, many can offer a variety of services such as pay per click, link adding, press releases or social networking management, which could revolutionise your business for very little investment!

Many of our competitors are focused on keywords and density and whilst we understand and use all of these principles to the highest standard, we also believe that they are only one aspect of an effective SEO campaign.

Our unique SEO Copywriting Services

Further to expert use of keywords, density and structure, we also understand the way in which those words are seen and processed by search engines. We spend a lot of time ensuring that the SEO methods we use are what the search engines want to see and if our methods require updating because of a Google or other engine update then we ensure this is done swiftly and to the maximum effect.

We also believe that SEO should extend from your website to articles, blogs and press releases, so we make sure that we know the most effective sites to upload articles and press releases to and the frequency with which this should be done.

Never neglect your users!

Furthermore, we understand that you have to target a human audience as well as search engines. We tailor our content writing services especially to ensure that whether it’s Google, Bing, YouTube or Mrs Benson reading your content, you’ll get the maximum benefit.

To learn more about our SEO Copywriting Services get in touch by clicking here.

While you’re busy passing the time between post-Christmas hangovers and taking unwanted presents back for an exchange or a refund there is something else you could be doing that could bring a smile to your face in 2012; planning your way to success with your business.

“WORK during the holiday’s” you say? Well, it’s not really going to feel like work if the outcome could make you a lot of money, is it?

Precise English SEO Copywriting Services

Here at the UK’s favourite small SEO copywriting company, Precise English, we continue to help small to medium-sized businesses (SMBs) improve their online presence with professional web copy that’s optimised for the search engines (Google, Bing etc.), SEO articles that help drive traffic and improve search engine ranking results, business blogs that engage the reader and improve rankings and online press releases that do exactly the same as SEO articles plus provide an opportunity to promote a new product or service.

We can help YOUR business improve its fortunes in 2012. Have you written the content on your website? Perhaps you haven’t even considered writing copy that will attract the search engines? Get in touch with Precise English and ask for our help, we’ll be glad to assist in improving your website and its rankings during 2012 and beyond.

Click here to send an email or call 0845 224 1337 to speak directly to a member of the team.

When aiming for an optimum position in the search engine rankings, it’s vitally important that articles and blogs on your website are tailored as closely as possible to your target audience.

Are you visible?

If your target audience are unaware of you, and you aren’t coming close to the top of relevant search engine results, then it can be an uphill struggle to get the hits and traffic you seek to keep your service afloat. The main method used to optimise your position in search engine rankings is by tailoring your articles so that the keyword or keywords, and as many popular variations on them as possible, are found on your pages, blog posts and articles.

It is advisable to include as many terms and phrases closely related to the ultimate keywords and phrases as possible, and your keyword or keywords need to be in the title to optimise your website’s position in search engine rankings, ensuring that the search engine deems your article as relevant as possible to the keyword typed into the search engine. Other tricks used to enable this include the use of the keyword and related words as many times as possible in the first 90 words of articles so the search engine picks up on this, and also to make your keywords as specific as possible, rather than simply using a vague keyword around your theme.

Speak to the experts

However, it is best to speak to a professional SEO Copywriting company (like us) as we know the best ways in which to ensure your article is correctly written without a hint of spam, duplication or other such problems.

A method used to identify keywords that are relevant to your theme is to use a keyword suggestion tool – not only will this enable you to heighten your place in search engine rankings, but it will also allow your article to seem less repetitive, without compromising the ultimate aim. A strong closing paragraph will also strengthen the persuasion of your article, and prevent the feeling of it ‘tailing off’ towards the end.

Unsure as to what you need SEO articles for?

Interested in having professionally written articles, blog posts or web copy to help improve the rankings of your website(s)?

Speak to Precise English today.

How the +1 button can create and measure an interest

The Google ‘+1’ button holds a wealthy potential in increasing a service’s ranking in search engine results. Its ease-of-use, together with its potency as a rating of a web page’s usefulness add to an indicator of web buzz and interest, two concepts known to feed off each other to multiply a service’s reputation in the endless field of the net.

The more ‘+1’s a page acquires, the more prominent a website is likely to appear in terms of relevance and quality which in turn adds to its ranking in Google search results. In tandem with Google + itself, this means that further ‘+1’s are likely to be generated after being initially recommended by a trusted source which means the value and integrity of a ‘+1’ is high.

A Growing Trend

Google + is a service that seems to recognise the growing trend of sharing over searching, and the ‘+1’ is an implication of online word-of-mouth and a pointer towards real appreciation and recommendation, as Google works hard to ensure ‘+1’s are genuine and not generated by abuse of the service, protecting their own reputation in the process and the reliability of their results as a whole.

Google + is a network where contacts are likely to be made on a professional and trendsetting level as well as on a personal one, so has the potential to be a very valuable and trusted resource and gauge of popularity, as it carves out its own niche away from somewhat unfair accusations of being a Facebook clone. The ‘+1’ button is a valuable promotional tool that has the potency to increase awareness of your service and build upon admirable reputations, if used properly.

To learn more about Google + (Google Plus) click here to read our blog “What is Google +?”

Interested in having professionally optimised SEO articles or web copy written by a UK company? Give Precise English a call on 0845 224 1337 or send us an email here.

SEO Copywriting – Article Writing

Whilst blatant advertising is frowned upon, an interesting, persuasive and well-written article can be the key to a wealth of internet traffic, causing the reader to investigate further and build up multiplying levels of interest. The more articles that are accepted by an article submission site means the more cemented an author’s and businesses reputation becomes as both parties benefit from being associated with quality and integrity, with articles being linked to and shared via a variety of platforms, such as social networking sites and online forums.

Meanwhile, if an article is accepted onto an article submission site, certain guidelines are in place that respects the needs of each concerned party. The author’s URL and contact details are included in the final piece, meaning their services are advertised, and any links are kept in the piece, meaning that subsequent web traffic is made a strong possibility, and traffic for a services own website is likely to increase as a result.

People generally subscribe to Ezine articles as they want to be kept informed on the latest developments in their chosen field, whilst the strong standard maintained by such websites means that the service being promoted is likely to come to be more associated with rigid expectations of quality. If the article is a considered piece, it will not read as obvious self-promotion and therefore acts as advertising, albeit free of charge, and if an article is enjoyable, it inevitably creates more interest in the services of both the author and what is being promoted. All in all, Ezine articles provide a service that benefits all those concerned and are a unique way of maintaining up-to-date communication with your desired audience.

Speak to Precise English about SEO Copywriting

Would you like to have SEO articles submitted to sites like Ezinearticles.com? Here at Precise English, we’re experts in producing quality, unique content that will attract both the user and the search engine’s attention – a great way to improve your rankings and revenue!

Call us on 0845 224 1337 or send us an email here. Everything is completed in-house, with absolutely no outsourcing abroad like many copywriting agencies.

If you’re baffled as to what ‘online presence’ could mean then this blog is certainly the one for you. However, even if you know what it means and you actually have an online presence then this blog could be the answer to your problems.

What ‘Problems’?

Perhaps you are setting up a new website and you have yet to figure out a plan of action (where do you start?!)?

Maybe you own a site or two and they’re not ranking or converting like you had hoped or need them to?

Those are just two of many, many problems that you may be facing in relation to an/your online presence.

Precise English SEO Copywriting Services…and more!

Here at Precise English, we don’t just offer copywriting and proofreading services, we also offer services that can help you set up your business such as (but not limited to) keyword research and Google Analytics integration. Professionally written and optimised web content is imperative if you are to be a success online; have you ever been told this before? If you have, then that’s probably why you’ve ended up on this website, if you haven’t, then the people you’ve spoken to in the past should be avoided at all costs!

To really make an impact online get in touch with Precise English today. CLICK HERE TO EMAIL or call 0845 224 1337 today.

SEO Copywriting Services

At Precise English, our SEO copywriting services include web copy, SEO articles, business blogs and online press releases. These services are what we would call our ‘best sellers’ – why? If you want to be a success on the Internet then making use of our SEO copywriting services can give you a head start.

Are you an ‘inexperienced business owner’?

The problem with many inexperienced business owners is that they simply don’t understand SEO and why appearing as high as possible on the major search engines is imperative to a successful company. If you’re worried that you don’t know what SEO stands for or you don’t have a clue what we’re talking about when we mentioned SEO copywriting services, click here to see our contact details (we don’t bite and there’s no obligation to buy any of our services when you email or call!).

Do you handle the budget for online marketing?

The problems don’t stop with inexperienced business owners, marketing managers (and the like) have a similarly large problem (in terms of scale), albeit very different. They know exactly what SEO stands for, they work ‘in it’ every day, however, they often try to cut corners by outsourcing their SEO copywriting needs to people who have absolutely no clue about what they are doing, or are incredibly bad at English/writing.

If you are an inexperienced business owner or an online marketing manager who tries to cut corners to save a few pennies on SEO copywriting services then give Precise English a call today. Why? We’re an experienced and qualified SEO copywriting company in the UK, and compared to some of the larger ‘all-encompassing’ media agencies in the market place who charge what they like we’re extremely cost-effective.

Send us an email or call us today on 0845 224 1337 to get started on improving your online presence.

SEO Copywriting

If you have heard of SEO copywriting, you may fancy having a go yourself. After all, it’s the perfect way to save money… right? Wrong! Your website is your online face to the world, and you need it to benefit from professional SEO copywriting so that it is not only effective in the search engine rankings but also leaves visitors with a positive and capable image of your company.

Just contact the Precise English team today to find out more about our SEO copywriting services.