The internet is now on the move. Literally. People are checking their Facebook, their emails and surfing the web while they’re in the pub, on the train, lying on a beach, walking down the high street…you get the idea.
Here is just a small featurette as to why taking an ethical stance for SEO produces such great results:
There are three demographics that SEO serves, and finding a balance that works for each of them is more likely to produce high quality SEO than focusing on just one. We have: the web surfers/users, the website owners and the search engines.
Leading on from the last post on the benefits of working with trends, let’s not forget the importance of avoiding replicating someone else’s idea. Keeping up to date with the latest trend can tempt SEO workers to jump on the band wagon. However, avoiding trending SEO techniques can be just as important as avoiding key word saturation. It’s not all meta tags now people!
Facebook have really hit the nail on the head this time with their “Trending Articles” line. Social networking and media sites have united people on a massive scale, and with the click of a button you can read what everyone else is reading. It caters for the curiosity in human nature or what I would term, the “I’ll have what she’s having” syndrome. There have always been trends, but with the internet they come thick and fast. So how to make yours stand out?
The Internet has revolutionised traditional business practices. We all know this. Where the Yellow Pages used to be the be all and end all of business research, most of us now just “Google it”. It’s our first port of call, with many web users setting it as their homepage to save yet even more time. Recognising that efficiency for the customer is beneficial to the website/business owner is the first step to quality SEO. It goes without saying that if you’re easy to find, more people are going to walk through your door.