It doesn’t take an expert to realise that the way we use the Internet has changed over recent years. Since the introduction of smartphones and Internet on the move, the way we use the World Wide Web has changed.
Twitter is significantly different from Facebook, but can be equally useful for businesses and websites who want to promote and attract more visitors. Continue reading “3 tips to help promote your website via Twitter” »
The new changes to the Facebook desktop interface should be an eye-opener for any business using social networking platforms to connect with the public. It’s said that the revamped news feed has been designed in order to emulate the stripped-down Facebook app interface, as enjoyed by smartphone and tablet users. Facebook CEO Mark Zuckerberg said that the new look had been constructed in order to provide laptop and PC Facebook users with a less cluttered approach, with the ticker being given less prominence and relocated to subtle black sidebar, whilst photos and videos that appear on the news feed are now allocated more screen space. Whilst Zuckerberg has played down rumours that the refresh has been adopted purely with business in mind, the fact remains that the benefits to business promoting themselves via Facebook would seem vast.
Problem is they don’t know how to get it, beyond what local TV, newspapers, and radio stations put out. This means that legacy media still rules, restricting local businesses access to a local market to the old rules of the game and advertising rates.
Search engines and PPC advertising, supported by content and SEO can help, of course. But there’s a definite gap, big enough to drive a bus through, which technology startups and hyperlocal media outlets are now trying to fill.
As has been discussed and explained in previous posts, blog writing can do many things for your business. While it’s true that regular blog posts are an excellent way to keep your website fresh in the eyes of the search engines, they’re a lot more worthwhile if people are actually reading your posts; top really improve your website’s visibility it’s no good just publishing posts, sitting back, and hoping people will come across your blog. It is important that you actively drive traffic to your blog if you want to reach a larger audience.
OK, so you think you have done everything right when setting up your business. You’ve…
- Setup the office/phone/website etc.
- Checked the competition
- Decided on your services &
- Identified your USP*
*(if only setting up a business was this easy!)
Now it’s time to start selling; but where are the sales?
Social media can help.
Twitter provides a great platform for people to connect and interact with others, particularly with those they might not usually meet. It is no surprise, then, that Twitter is being used increasingly by online businesses. Social media can do a lot for a business, from simply spreading the word and drumming up customers, to putting you in touch with useful contacts and providing free advertising. It’s important to get the most out of Twitter, so if you’re new to the game follow these tips to get you started.
Social Media Optimisation is something that should not be taken lightly. These online platforms bring businesses closer to their customers, and potential customers, more than ever before. If you consider the sheer amount of people who clock into Facebook or Twitter on a daily basis, it seems obvious to use social media sites to forward your business. And there are loads of them.
Facebook have really hit the nail on the head this time with their “Trending Articles” line. Social networking and media sites have united people on a massive scale, and with the click of a button you can read what everyone else is reading. It caters for the curiosity in human nature or what I would term, the “I’ll have what she’s having” syndrome. There have always been trends, but with the internet they come thick and fast. So how to make yours stand out?
As more businesses are becoming aware, social media is the fastest growing format for advertising and promoting any business, however, it’s only worthwhile if you’re going to put the effort into it so that you can reach the maximum number of potential customers: which is why we can help with Social Media Optimisation when you simply don’t have the time.