There are few more popular social networking presences than Facebook, which has grown to become one of the most used websites across the world in just a few short years, with many millions of both established and new users. Facebook’s users send each other messages, invite each other to events, post photos and share information about basically every aspect of their lives.
Much as Facebook brings people together, so it is also a great way of publicising your business or website. This is because it offers unparalleled opportunities for exposure even compared to other social media websites. Here are various ways in which you can make the most of Facebook for promoting your website or business.
Start up a Facebook page
Facebook pages – which were once known as “fan” pages until the word was replaced with “like” – can have great power if they are used correctly. By creating a “fan” page on Facebook, you can bring together a captive community of people who have an interest in your product. From here, you can instantly provide such fans with information in the form of posts, discussions, photos or events on your page.
Not only does your post appear on the walls of those who like your page, but their friends could also see your page on their profiles, allowing you to promote your company to thousands more users and expand your ‘like’ list in the process.
Get as many people as possible to “like” your page
Facebook’s interconnected nature makes it easy for you to let all of your distant and not-so-distant Facebook friends know about your page.
As you attract increasing numbers of people into “liking” your page and adding you as a friend, so your posts will be seen by an ever-increasing number of people. This makes the possibilities for exposure pretty much limitless just as long as these people have a great number of friends themselves.
The exposure that you gain makes it all the more important to only add content to your Facebook page that is useful to those who “like” your page, such as your latest special offers and blog RSS feed.
Join related groups
Groups are very similar to pages in that they are a great way of finding other people who share an interest. If, your example, you are a fan of Xbox Live, all you need to do is to type “Xbox Live” into the search box and perform a search to be presented with all of the groups and pages that are concerned in some way with Xbox Live.
By joining these groups and joining in the discussions, you have the opportunity to promote your related product. Just be careful not to make yourself look like a spammer by making a huge number of posts about your product.
Advertise on Facebook
Facebook also gives you the opportunity to formally advertise your company as users idly browse. Although Facebook Advertising is not quite as cheap as cost per click models, it does present unparalleled opportunities to target highly specific demographics.
You may have an interest, for example, in targeting people of a specific age group, within a specific geographical area (such as within 20 miles of your business) and who have an interest in a product or service that your company offers. Facebook collects data that allows you to target advertising closer to your perfect audience than any other advertising method can really offer.
Refine your Facebook strategy
If you are interested in promoting your company on Facebook, you will need to really put the work in, improving your page on a daily basis and adding fresh, new content so that your existing “fans” are kept satisfied at the same time as attracting new ones.
Nonetheless, for those who put in the effort, Facebook can be a highly valuable source of traffic for your online business, allowing you to win more sales.
To find out more about what Precise English can do to increase your online presence with our SEO Copywriting services, just email us today, or give us a call on 0845 224 1337.