Many websites fall foul of duplicate content, with some obviously just copying text from one site and pasting it straight onto their own. While it is understandable that some web managers simply do not have the time to write and publish totally unique content, there are so many services offering to write content for web companies that there really is little excuse for duplicating it. And why would you want to? Duplicating content can have several negative effects on your website, all of which are easy enough to avoid with the right help.
As our nation becomes more web-savvy, online retailers are struggling against each other to come out on top in the eyes of consumers and the search engines. Many are turning to eCommerce SEO Copywriting services in order to improve their web content and search engine ranking.
No matter what your area of business, there will always be times when you need to write content, whether it is for a press release or a new web page. Unfortunately for many businesses, writing high quality pieces as well finding the time to do so is often easier said than done.
At Precise English, we believe that research is vital when it comes to writing the best possible web content for any business and this extends to the local area, so when we say that we excel at North East Copywriting: we really mean it!
Many of our new customers have never used professional Copywriting Services before so they’re understandably unsure of what we can offer and what they can expect in terms of results.
Forming working relationships with other businesses can be extremely beneficial to both parties, especially if their particular businesses happen to complement each other. Take website designing and web content writing for example: they work together in harmony and many of our clients are web designers who choose to outsource web content to us.
As a web development specialist, you’re probably already aware of the benefits that adding further services to your business could bring. What you might not be aware of though is that Precise English specialise in providing content for web companies and that we could make a significant difference to your business.
We are delighted to be able to step forward and proclaim ourselves to be the most affordable, quality UK based content and copywriting specialists. We’ve worked hard to gain our reputation and are delighted with the feedback and reviews we’re receiving from our customers. That’s why we’re also delighted to announce our ability to provide high quality content for SEO companies throughout the world.
Even now, when the vast majority of businesses are aware of online marketing and what SEO is, we still have questions from customers about the true effectiveness of SEO Copywriting.
How optimised content secures both rankings and reputations
Whilst an attractive-looking website is still something of great value to a service, enhancing your reputation and image, it is the written content (SEO Copywriting) on a website that can be the key to optimising your ranking in search engine results. A wealth of keywords relating to the service you provide is the main tool used to ensure this, but the quality of the content itself adorning your website is perhaps the ultimate factor in securing hits, creating a buzz around your website and ensuring that your content is shared amongst social networks and forums.
Engaging and informative copy ensures that your service is trusted, seen as knowledgeable and ultimately becomes a trusted force, ultimately increasing sales and cementing your reputation. Generous use of keywords (with limits – as experts we know the correct keyword density to use) leads to a higher placing in search engine rankings, but search engines are increasingly becoming tailored to identify over-use of the same keywords, in order to filter out spam-like content. A plethora of different but relevant keywords relating to the same topic is a primary method of optimising your place in these rankings, so the message gets across in an engaging and non-repetitive manner and your ultimate placing in search engine rankings is not compromised.
If you have more money than time to write copy yourself, it is advisable to hire a respected writer to fulfil copywriting tasks on your behalf. However, if you are considering writing the copy yourself you must first ask yourself:
- Do I understand SEO?
- Do I understand Keyword Phrases (including long-tail keywords)?
- Do I understand Keyword Density?
- Can I write professional content?
This helps ensure that the content on your site is of the same quality as the level of service you wish to secure, enhancing your reputation across the board.
The way you communicate with your audience online is crucial to elevating the image of your service and can be a make-or-break factor in terms of achieving the successes you aim for. This means that content needs to be trustworthy, reliable and credible. Search engines pick up on the popularity of your website as well as keywords so it is essential to make the content of your website as outstanding as possible.
Would you design your own website? Of course not! So why would you try to write the copy yourself (or the SEO articles/blogs linked to your site) if you’re not an experienced and qualified SEO copywriter?
Contact Precise English today and speak to an expert – don’t mess around when it comes to your website’s ranking and reputation online.