Any business setting up a website and looking into Website Content Writing has a number of distinctive requirements from their site and their content:
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Why the risk can backfire dramatically
Although it may be tempting for owners of websites and companies to write their own copy, copywriting is an acquired skill learned over time and the ability to write engaging and effective SEO content is not as universal as it may look to the naked eye. As well as requiring the ability to use keywords subtly and skilfully to make content look less like spam and more like informative writing, copywriting is a professional skill that requires a lot of talent and experience to compose it engagingly and effectively.
Clarity and persuasion are two key elements of copywriting, and though keyword-heavy (knowing how ‘heavy’ is imperative, too) content is a factor when it comes to those all-important search engine rankings, the quality of the content itself is the most important factor when it comes to uploading articles that will engage, inform and ultimately secure trust in your services. When the quality of your copy is poor, this will undoubtedly taint your image in the eyes of potential customers and those new to your services.
No room for inadequacy
The content that you provide simply must be of the quality you wish to be associated with in all other areas of your services, meaning there is simply no room for the unprofessional and the inadequate. Businesses can now increasingly find that their websites are their shop window, and if you wish for people to investigate further then you must win their respect from the outset. So if you feel that outsourcing the composition of your web copy is the move to make, ensuring an optimal position in search engine results whilst being held in higher esteem, contact us today to get the ball rolling.
Everybody knows that Precise English provides quality (optimised) web copy, SEO articles, business blogs and online press releases – we’re known throughout the world for these core services. However, we’ve recently discovered that not many of you reading this blog know that we also offer the following services:
To learn more about any of these services please give us a call on 0845 224 1337 or send us an email through the contact page.
Welcome to the Precise English blog. If you’re a regular then “welcome back!”, if you’re new then have a read through some of our past blogs and you’ll soon discover that we generally talk about anything relating to SEO copywriting services, search engine optimisation and proofreading.
At Precise English, our SEO copywriting services include web copy, SEO articles, business blogs and online press releases. These services are what we would call our ‘best sellers’ – why? If you want to be a success on the Internet then making use of our SEO copywriting services can give you a head start.
The problem with many inexperienced business owners is that they simply don’t understand SEO and why appearing as high as possible on the major search engines is imperative to a successful company. If you’re worried that you don’t know what SEO stands for or you don’t have a clue what we’re talking about when we mentioned SEO copywriting services, click here to see our contact details (we don’t bite and there’s no obligation to buy any of our services when you email or call!).
The problems don’t stop with inexperienced business owners, marketing managers (and the like) have a similarly large problem (in terms of scale), albeit very different. They know exactly what SEO stands for, they work ‘in it’ every day, however, they often try to cut corners by outsourcing their SEO copywriting needs to people who have absolutely no clue about what they are doing, or are incredibly bad at English/writing.
If you are an inexperienced business owner or an online marketing manager who tries to cut corners to save a few pennies on SEO copywriting services then give Precise English a call today. Why? We’re an experienced and qualified SEO copywriting company in the UK, and compared to some of the larger ‘all-encompassing’ media agencies in the market place who charge what they like we’re extremely cost-effective.
If you are a business owner and are thinking of ways to increase your visibility in the search engines, you may feel that all is lost in your bid to gain a high search engine ranking. After all, it doesn’t matter whether you run an online shoe shop or an IT training company, because you’ve got hardly any hope of ranking well in Google for such hugely popular searches as ‘shoes’ or ‘IT training’ without spending an impossibly huge amount of money… right?
Well actually, there is another way of thinking. Instead of worrying about competing in all of the largest, most obvious areas straight away, consider the benefits of appealing to a smaller niche. If, for example, you have searched in the past for information on a more obscure subject area, such as how to use a certain software function or the benefits of a particular brand of shoe, but have not been able to find it, then this should strike you as an opportunity.
The job of search engines such as Google is to instantly bring users exactly what they require for their given search term, so if you perform a “how to…” or similar search and don’t quickly find exactly what you are looking for, you have an opportunity to really dominate the search rankings in that niche.
Use your keywords effectively
As you write an article or page of web copy, consider your use of keywords. You could use different forms of the same word – such as “change” and “changing” – in the title and URL respectively. Category names for blogs can also be useful keywords, allowing you to once again subtly mention a brand or product. Consider the many search terms that people who would be interested in your article may use. Many users, for example, type “how to” followed by whatever it is they want to do. Incorporate different word variations so that your article matches what a user searches for, to the word.
Genuinely useful content
Remember that even in a niche area, as ever in SEO copywriting, ‘content is king’. Ranking well in the search engines, both in a smaller niche and in general, means providing human users with genuinely useful content. It won’t do your online reputation much good – and hence, your search engine ranking for a wide range of keywords – if you merely write thousands of words about a certain brand of shoe without imparting to the reader some useful, concrete knowledge.
Now, you might be tempted to think that by definition, an obscure niche attracts too few searchers to be actually worth boring with. But if you think back to all of the times you’ve searched yourself for a topic for which there was surprisingly little information online, you’ll realise that an opportunity exists to attract users to your website quickly and easily… and from there, they’ll be in a position to discover everything else that your site has to offer.
Develop your niche!
Carefully consider the best niches to target so that your fresh, original and engaging content actually reaches those users who search for a wide variety of more obscure terms and who are therefore often forgotten. Rather than writing an article on a larger, more general subject on which there is already plenty of useful information online, such as insurance or games, consider starting with a smaller niche such as art insurance or the Gran Turismo series. Many of these niches don’t take much money to make a big impact in – just plenty of hard work.
With so many niches waiting to be claimed by savvy copywriters, arguably the best first step is to ask yourself where your company wants to be, and what it is passionate about, followed by which subject areas exist for which there is a genuine need for information among web searchers.
Even if simply excelling in a smaller niche is not your eventual goal, in order to reach that goal in the long term, it is sometimes better to find a path from one, small but specific niche to progressively larger ones.
Hit the right balance for effective SEO
There is always a balance to be struck between finding subject areas and search terms for which there is such a need for information, and ensuring that your website doesn’t become mired at the bottom of the search rankings for a term for which there is simply too much competition. Nonetheless, with high quality, relevant and useful articles, you can be of considerable use to a great number of human users, which in turn, does wonders for your search engine rankings and online reputation.
SEO copywriting is about so much more than ensuring that content is written for the human user as much as it is the search engines. Many business owners who write their own website content will not only end up producing copy that is insufficiently optimised, but will also make spelling and grammar mistakes that reflect badly on their entire company.
Bad spelling and grammar in your SEO copywriting, such as missing commas and misspelt words, create an unprofessional image of your firm as a whole, possibly leading to visitors to your website who would have otherwise been interested in your products or services clicking the ‘Back’ button and trying their luck elsewhere. Poorly constructed sentences that are difficult to make sense of can also lead to miscommunication between the business and the potential customer.
Here at Precise English, we have a high level of expertise in SEO copywriting, meaning that the quality of your web copy can be more representative of the quality of the products or services that your company offers.
…to consider improving your web copy or business blog!
At Precise English we provide several services that our clients use to improve their online presence. Two of the most popular services are:
Worried about pricing?
At PreciseEnglish.com we’re a premium content provider without the premium price. In fact, we’ve been told on numerous occasions that we should lift our prices now that we are the number 1 SEO Copywriting Company in the UK. However, we’re happy to continue offering such a great deal for such important services, so get in touch today!
Are you having a new website built? If so, the first thing you need to do is speak to us.
“Hang on, what about a web designer?”
Wrong. Have you ever heard of the saying ‘Content is King’? This saying basically means that it doesn’t matter how good your website looks, if the content isn’t correctly optimised for the search engines and your users/visitors then you’ll find it extremely difficult to be a success online.
The reason why you should speak to the friendly folk here at Precise English first is that a website should be built around the content, not the other way round. We know how many words each page on your website should have, as well as other factors such as the keyword density and how/where to include links.
Optimise your Website
Having your website optimised for the search engines at the very start is key to achieving the best rankings as quickly as possible. Whether you need fresh content in terms of web copy, blogs or some keyword research; we’re the people to speak to.
It’s true that life at the top of the major search engines such as Google, Yahoo and Bing is better. Not only do you experience increased traffic to your website, if the content of your site has been written correctly these visitors should convert to sales. In what are proving to be exceptionally testing times for the vast majority of businesses, there has never been a more important time to rise up the SERPs.
If you have any idea about SEO then you’ll fully understand the importance of optimised web content. Have you recently reviewed your web content and considered whether it is going to get you to where you want…the top of the search engines? Having Precise English take care of your SEO Copywriting will help make sure your website is correctly optimised for the search engines.
Here at Precise English we offer a unique web copy service. Instead of merely optimising your site for the search engines, we optimise it for your users too! Although this may sound obvious, you will be surprised at the number of companies on the market who focus 100% on the search engines and forget to optimise for their users. Precise English offers perfectly balanced web content that is optimised for both the user and the search engine!
If you’re looking for profession SEO Copywriting then you’ve come to the right place! For more information regarding SEO Copywriting or if you would like to hear about our SEO Copywriting services, contact the team today by calling 0845 224 1337 or by clicking here.
We all know that a quality website plays a major part in if a business is successful, but many companies are unsure about what makes their website efficient. For a website to attract potential customers and so potential revenue, it must have quality optimised web copy in order to rank highly on the major search engines such as Google and Bing and draw as much traffic as possible to the website. Professional Copywriting Services can do this effectively.
Precise English provide expert Copywriting Services providing web content like SEO articles, blogs and web copy which is perfectly optimised for the major search engines.
If you think Precise English could help you in creating quality and effective copy for your company’s website contact us on 0845 224 1337.