Websites must have fresh content posted on them in order to survive in 2013; the ‘Year of Google Updates’. When people visit your website for information, they expect all of the content to be completely up-to-date and relevant, and what’s more is that the search engines also expect fresh content to be delivered on a regular basis. But from a sales point of view, why do you need to add new content so regularly? Well, one of the reasons is that as a company specialising in your field, you’ll be expected to be something of a knowledgeable source that is fully engaged with the products that they sell and is genuinely interested in them.
If you are the kind of person who is likely to request SEO copywriting services from us – or in other words, someone who may be good with ideas but not great at expressing yourself in words – then you may not have thought of the ‘personality’ that the best writing can add to your company website.
Any business setting up a website and looking into Website Content Writing has a number of distinctive requirements from their site and their content:
If you are reading this and are thinking ‘why would I need someone else to write my copy’ then you are either an expert SEO copywriter or one of (thankfully) a small amount of business owners who think that they can write optimised web copy to target both the user and the search engine.
If, however, you are looking for an SEO Copywriting company to provide you with optimised…
- Website Content
- Press Releases
…then you’ve landed on the right website.
What type your SEO Copywriting company?
The SEO copywriting company you choose to work with should have a vast amount of experience in writing copy for the web. The best SEO Copywriting companies will be happy to provide you with a portfolio of recent projects that they’ve undertaken, and should also be able to walk you through things like keyword density and keyword placement.
The SEO Copywriting company that you decide to work with should have experience writing for many different sectors. For example, here at Precise English, we have written articles, blogs, web copy and press releases on every sector imaginable. However, if there is ever a topic that we haven’t written for in the past then our in-house team will complete free research into that topic.
Copywriting with the search engines in mind is not an easy task and should only be outsourced to a company with experience and expertise in search engine optimisation and content writing.
At Precise English, we’re well known for our outstanding copywriting (including SEO copywriting) services, but one of our other ‘main’ services, proofreading, continues to receive positive feedback from clients all over the world who need clear and concise English.
See below for a list of some recent proofreading we have completed at Precise English:
- Brochures & Leaflets (offline & online)
- Visa Application Letter
- Website Content
- Website Links that were translated into English
- Business & Personal emails
- Translated Documents
Visit our contact page and send us an email by clicking here.
It is true that there are other elements to successful search engine optimisation than just the written content on your pages. Nonetheless, it is also already generally accepted that such areas require a high level of appropriate expertise.
Search engine optimisation
Indeed, if there’s one area where many business owners may be tempted to save some money, it’s in their website’s written content. After all, how hard is it to come up with a couple of words here and a couple of keywords there to make an impression in the search engines and drive traffic to your site? Well, the answer is, surprisingly hard.
Why is this so? Well, search engine optimisation is a constantly changing discipline, as the search engines are changing their algorithms all of the time and your competitors are continually adapting and changing themselves.
You may already appreciate why copywriting so important. Good quality, well written copy is an imperative part of any search engine optimisation campaign. Search engines look for the most relevant websites for a particular keyword so that those using the search engine can be given the most appropriate ones without having to wade through irrelevant results.
It is not advised, however, that you try copywriting as an amateur, as it is very easy to make mistakes such as including too many keywords that actually harm your website’s standing with the search engines. Search engines alter their ranking criteria all of the time so that users continue to receive the most relevant results for a particular query, making it more important than ever to entrust a copywriting professional who knows of the latest developments.
Our professional copywriters here at Precise English optimise your website content for both the search engines and the human user, so that you have readable, useful content that will have visitors coming back to your site time and time again.
For more information about our copywriting services, just phone our team today on 0845 224 1337.