How optimised content secures both rankings and reputations
Whilst an attractive-looking website is still something of great value to a service, enhancing your reputation and image, it is the written content (SEO Copywriting) on a website that can be the key to optimising your ranking in search engine results. A wealth of keywords relating to the service you provide is the main tool used to ensure this, but the quality of the content itself adorning your website is perhaps the ultimate factor in securing hits, creating a buzz around your website and ensuring that your content is shared amongst social networks and forums.
Engaging and informative copy ensures that your service is trusted, seen as knowledgeable and ultimately becomes a trusted force, ultimately increasing sales and cementing your reputation. Generous use of keywords (with limits – as experts we know the correct keyword density to use) leads to a higher placing in search engine rankings, but search engines are increasingly becoming tailored to identify over-use of the same keywords, in order to filter out spam-like content. A plethora of different but relevant keywords relating to the same topic is a primary method of optimising your place in these rankings, so the message gets across in an engaging and non-repetitive manner and your ultimate placing in search engine rankings is not compromised.
If you have more money than time to write copy yourself, it is advisable to hire a respected writer to fulfil copywriting tasks on your behalf. However, if you are considering writing the copy yourself you must first ask yourself:
- Do I understand SEO?
- Do I understand Keyword Phrases (including long-tail keywords)?
- Do I understand Keyword Density?
- Can I write professional content?
This helps ensure that the content on your site is of the same quality as the level of service you wish to secure, enhancing your reputation across the board.
The way you communicate with your audience online is crucial to elevating the image of your service and can be a make-or-break factor in terms of achieving the successes you aim for. This means that content needs to be trustworthy, reliable and credible. Search engines pick up on the popularity of your website as well as keywords so it is essential to make the content of your website as outstanding as possible.
Would you design your own website? Of course not! So why would you try to write the copy yourself (or the SEO articles/blogs linked to your site) if you’re not an experienced and qualified SEO copywriter?
Contact Precise English today and speak to an expert – don’t mess around when it comes to your website’s ranking and reputation online.