eCommerce SEO Copywriting

Compelling and informative product descriptions can help your eCommerce business improve its conversion rate. Original SEO product descriptions can help you avoid a duplicate content penalty from Google and the other search engines, a problem that many online retailers have when they copy descriptions from the manufacturer, supplier or competitors.

Quality, unique content is what sells. You need to sell your products or services to visitors, rather than just regurgitate copy from another website.

eCommerce SEO - Know Your Product

Whether it's a product or a service, before you write SEO product descriptions it's vital that you understand that which you're trying to describe.
For example, consider the description below for a cyclist's rain jacket:

Waterproof fabric construction
Storm-flap construction
Welded waterproof zip at front
Magnetic side window flaps for cross ventilation

What does "Storm-flat construction" mean? Would the average person buying a rain jacket understand this? Did the person who copied and pasted it from the manufacturer understand it?

Knowing your product is one thing, selling it is another.

SEO eCommerce - Traffic & Sales

Traffic is one of the most important things for any website - if you don't have it, you won't sell anything. Increasing your traffic isn't easy, but this is where SEO eCommerce comes into play. Writing SEO product descriptions that are stuffed full of search terms and keywords may sound like a good idea to some, but it's a quick-fire way of getting your website banned by Google.

Google loves unique content that provides the reader with helpful information, not just a collection of words. After all, if Google doesn't provide helpful information to its own users then people will start to use a different search engine as their first port of call. This is why you need to get the balance right between quality content that reads well for the user and eCommerce SEO content that tells the search engines what the page is all about.

Optimisation: By optimising your product or service descriptions, you'll have a better chance of ranking highly on the major search engines and increasing traffic to your eCommerce website.

Quality Content: Once you've increased your traffic, you need to make sure the content on your site is engaging and persuasive. It's a waste of time ranking high on Google if a user visits your site only to leave immediately due to poor content.