What's more important for a website, the content or the design?
Most web developers would probably argue in favour of design, and Website Content Writing companies for the content. However, you'll find that web developers well versed in the art of Search Engine Optimisation (SEO) will vote for content.
SEO Content from Precise English
Why is content, rather than appearance, the most important factor for a website? The answer is Google.
We're not saying that the only reason content is more important than design is because of the number one search engine, but it is a major influence. Before we discuss why, see below for other reasons why 'Content is King':
- Conversions - a pretty picture alone will not give the visitor a reason to buy. Persuasive content will convert browsers into buyers.
- Information - a website with words alone may look unattractive, but it will still get the point across.
- Voice - content gives your business a 'voice' to help you interact and keep in touch with your target audience.
Web Copywriting & SEO
Owning a website is imperative for every business in the modern, technological era. People use technology to find products and services from every industry and market on a daily basis. Whether it's through a PC, laptop, phone, tablet, or similar, the Internet touches everyone in some way and, for those who want to spend their money, is quickly becoming the first port of call.
Getting your business in front of these users is the trick to owning a successful enterprise. With SEO Content from Precise English you can achieve this.
Companies of all sizes use our Web Content Writing Service to help engage visitors and search engines. Our unique SEO content will help your site rank higher in Google (and the other search engines), increasing traffic to your site as well as engaging visitors and persuading them to convert from browsers to buyers.
We know what Google wants
We know that Google loves optimised, unique content on websites and we know that it wants to remain the number one search engine by providing relevant information to its users. One of its main indicators for relevant information is the text on a page, so ensuring that your web content is correctly optimised for related keyword phrases (not just stuffed with keywords that could result in a ban) is vital if you want to appear as high as possible on the search engine results pages (SERPs).
Now you know why Website Content Writing is so important, let's have a chat
about how Precise English can help you.